ASSIGNMENT BRIEF

Submission Format

Learning Outcomes

The submission format is in the form of a report. Write the report in a concise style. You are required to use headings, paragraphs, and sub-sections as appropriate.

Work must be supported with research and referenced using the Harvard referencing system (or an alternative system). Inaccurate referencing use may lead to plagiarism issues if not applied correctly.

The recommended word limit is 2,5003,000 words, although you will not be penalised for going under or exceeding the total word limit.

Transferable skills and competencies developed:

• Use analytical skills to conduct your analysis to conclude.
• Provide information based on collation, analysis and interpretation of data.
• Have creative thinking for presenting information and data in a simplified and informative manner.
• Use digital skills, using different software applications to visually present information and data concisely.
• Communicate effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.

Vocational scenario

British American Tobacco (BAT) stands as a leading global tobacco corporation, spanning operations across more than 180 nations. Established in 1902 through a collaboration between the UK's Imperial Tobacco Company and the American Tobacco Company, BAT has expanded into a significant force in the worldwide tobacco sector. Headquartered in London, England, the company is renowned for its diverse range of tobacco offerings, encompassing cigarettes, smokeless tobacco, and newer entries like e-cigarettes and heated tobacco products that hold potential for reduced risks.

BAT boasts a rich brand portfolio featuring iconic cigarette labels such as Dunhill, Lucky Strike, Kent, and Pall Mall, among others. Alongside its traditional offerings, BAT has been actively engaged in the development and promotion of "Next Generation Products" (NGPs), aligning with its commitment to providing smokers with alternatives that may mitigate the health consequences linked to conventional cigarettes. Navigating through shifting regulatory frameworks and market dynamics, BAT strives to strike a balance between its core tobacco business and the burgeoning opportunities presented by emerging product segments, as well as the global trend towards harm reduction in tobacco consumption.

BAT has employed you as a Business Analyst to delve into the landscape of various businesses they will encounter as competitors. Your task involves examining and elucidating diverse organisational types, their dimensions, and classifications to underscore disparities among them. This entails dissecting their legal framework, scale, scope, and pivotal stakeholders.

Assignment activity and guidance

• Explain different types and purposes of the organisations; public, private and voluntary sectors of the economy and legal structures of these organisation.
• Explain the size and scope of a range of different types of large-, medium-sized and small organisations
• Analyse how the structure, size and scope of different organisations link to the business objectives and product and services offered by the organisations. You will analyseit on two
• Explain the relationship between different organisationalfunctions, how they link to organisationalobjectives and structure, and analysethe interrelationships between organisationalfunctions and the impact they can have upon organisational
• Critically analyse the complexities of different organisations and structures.
• Discuss and identify both the positive and negative impacts that the macro environment has on business operations, supported by specific examples, and apply the PESTLE model appropriately to support a detailed analysis of the macro environment in your chosen organisation.
• Conduct a comprehensive internal and external analysis of your chosen organisationto identify strengths and weaknesses. Explain how these strengths and weaknesses interrelate with external macro factors. Apply SWOT/TOWS analysis appropriately and justify how the findings influence decision-making within your chosen organisation.
• Provide a critical analysis of the complexities of different organisationsand structures, and critically evaluate the impacts that both macro- and micro-factors have on the business objectives and decision-making processes of your chosen

Learning Outcomes and Assessment Criterion:

Textbooks:

BURNS, J. and NEEDLE, D. (2019) Business in Context: An Introduction to Business and its

Environment. 7th Ed. Cengage Learning.

MORRISON, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.

Red Globe Press.

WETHERLEY, P. (Editor) and OTTER, D. (2018) The Business Environment: Themes and

Issues in a Globalized World. 4th Ed. Oxford: Oxford University Press.

WORTHINGTON, I. and BRITTON. C. (2018) The Business Environment. 8th Ed.

Harlow: Pearson.

Websites:

www.businessballs.comBusinessballs

(General reference)

www. businesscasestudies.co.uk Business Case Studies

(case studies)

www.forbes.com Forbes

(General reference)

www.ibtimes.comInternational Business Times Business

(General reference)

www.ted.comTED Talks

Business and technology

(Video resources)

Links:

This unit links to the following related units:

Unit 2: Marketing Processes and Planning

Unit 25: Global Business Environment

Unit 43: Business Strategy