CRITERIA A: Excellent
CRITERIA A: Excellent
(>80%) B: Very good
(7079%) C: Good
(6069%) D: Acceptable
(5059%) N: Unacceptable
(<50%)
Discuss the benefits and challenges of global R&D and innovation strategies for a chosen firm
(25 marks) A comprehensive analysis of the benefits and challenges of global R&D and innovation strategies for the firm of your choice.
Evidence of extensive research and synthesis of ideas.
(2025 marks) A thorough analysis of the benefits and challenges of global R&D and innovation strategies for the firm of your choice.
Evidence of scholarship in research and synthesis of ideas.
(17.519.5 marks) A competent analysis of the benefits and challenges of global R&D and innovation strategies for the firm of your choice.
Evidence of adequate/good research and synthesis of ideas.
(1517 marks) An adequate analysis of the benefits and challenges of global R&D and innovation strategies for the firm of your choice.
Evidence of bare minimum research and synthesis of ideas.
(12.514.5 marks) A very limited analysis of the benefits and challenges of global R&D and innovation strategies for the firm of your choice.
Evidence of weak understanding and narrow range of research and ideas.
(<12.5 marks)
Critically evaluate and assess the international location choices you will make
(35 marks) Excellent identification of the international location choices for the R&D units.
Well-supported, in-depth analysis and insightful evaluation of each location you propose for the globalisation of the innovation activities of the firm.
(2835 marks) Thorough identification of the international location choices for the R&D units.
Well-supported analysis and insightful evaluation of each location you propose for the globalisation of the innovation activities of the firm.
(24.527.5 marks) Good identification of the international location choices for the R&D units.
Coherent analysis and good evaluation of each location you propose for the globalisation of the innovation activities of the firm.
(2124 marks) Adequate identification of the international location choices for the R&D units.
Some coherent analysis and some limited evaluation of each location you propose for the globalisation of the innovation activities of the firm.
(17.520.5 marks) Very descriptive (and without critical analysis) identification of the international location choices for the R&D units.
Ideas unfocused and unsupported for each location you propose for the globalisation of the innovation activities of the firm.
(<17.5 marks)
Discuss and appraise how the global innovation strategy will bring value to a chosen firms overall strategy and enhance its performance
(25 marks) Systematic critical analysis of how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance.
Extensive evidence of original thinking, insightful evaluation and excellent use of examples.
(2025 marks) Thorough critical analysis of how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance.
Depth of evidence of original thinking, perceptive evaluation and very good use of examples.
(17.519.5 marks) Critical analysis of how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance.
Good evidence of some original thinking and argumentation.
Good use of appropriate examples.
(1517 marks) Shows basic (minimum) analysis of how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance.
Some limited evidence of original thinking and argumentation and limited evaluation.
May or may not have used an example.
(12.514.5 marks) Disjointed organisation and unsupported argumentation on how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance.
Ideas unfocused and without critical analysis and support.
(<12.5 marks)
Write in an academic and professional manner, using APA7 style
(15 marks) Exceptionally clearly and cogently argued within the constraints imposed by the word limit; skilled use of academic conventions.
Academic sources and references are perfectly cited in APA7 style in text and in the list of references.
(1215 marks) Concise and effectively argued, within the length allowed; skilled use of academic conventions; accurate proof-reading.
Academic sources and references are well cited in APA7 style in text and in the list of references.
(10.511.5 marks) Competent control of length; skilled use of academic conventions; almost all errors eliminated in proof-reading.
Academic sources and references are reasonably cited in APA7 style in text and in the list of references.
(910 marks) Length requirements observed; appropriate use of academic conventions; accurate spelling, grammar etc.; careful proof-reading.
Academic sources and references are at the minimum acceptable level cited in APA7 style in text and in the list of references.
(7.58.5 marks) Length requirements not observed; use of unattributed material; incomplete referencing; presentation consistently marred by language errors affecting comprehensibility; inadequate proof-reading.
Academic sources and references are at an unacceptable level and not cited (or with many omissions) in APA7 style in text and in the list of references.
(<7.5 marks)
Consider the below scenario.
You work as the head of a global innovation strategy in a high-tech (ICT/semiconductor/electronics - or at least a firm in a high technological sector) firm. You believe the time is right for your company to expand its innovation abroad and you would like to set up three R&D units abroad. The firm has the willingness and the resources to globalise its innovation strategies but it is also affected by the overall economic recession; it therefore needs to plan/thread carefully. Where and how would you internationally locate your R&D units? What types of units will you establish, and what do you expect to achieve by going abroad?
You can choose a real company (including the one you might be currently working for) or a fictional company as you prefer. The company needs to be an Australian-based firm.
Assessment criteria
This assessment will measure your ability to:
Discuss the benefits and challenges of global R&D and innovation strategies for a chosen firm (25%)
Critically evaluate and assess the international location choices you will make (35%)
Discuss and appraise how the global innovation strategy will bring value to a chosen firms overall strategy and enhance its performance (25%)
Write in an academic and professional manner, using the APA7 style (15%)
Task details
You will evaluate and critically analyse the benefits and challenges that follow the globalisation of R&D and innovation activities of firms. Using the learnings from Weeks 5 and 6 (and from previous weeks), you will comprehensively discuss globalisation of innovation as a strategy used by both emerging market firms and developed market firms (the choice is yours regarding the origin of the firm for this assessment) as they compete in their domestic and global arenas.
You will also critically assess which locations will be most beneficial for your chosen firm to internationalise its R&D units and why. Keep in mind that depending on whether the firm is from a developing or developed country, the motivations for internationalisation of innovation might be different. Also, be very diligent to explain within what specific country you chose to locate your innovation R&D unit and why, and what type of unit you will establish. Furthermore, you will need to explain what performance advantages you expect to gain from this globalisation activity.
As per the purpose of this assessment (above), you can choose any firm (a real one, the one you are currently employed with or a fictional firm) from Australia.
Instructions
Your report-style assignment should be written in English with structured sentences that conform to academic writing principles and guidelines, with particular attention to correct and thorough referencing of literature and other sources throughout.
The vast majority (80%+) of your references must come from high-quality academic journals ranked 3/4/4* on the CABS journal ranking list.
You can structure your report in the following format:
Introduction
Introduce your assignments aim and importance and how you will structure your report. By reading your introduction, the reader should be able to get a very good (but brief) understanding of what you will be discussing, how it is structured and a couple of key messages that you want to convey to the reader.
Discuss the benefits and challenges of global R&D and innovation strategies for your chosen firm
Introduce the company of your choice and set the setting for the globalisation of innovation strategy. Discuss and evaluate the benefits and challenges your chosen firm might face as it decides to globalise its R&D units.
Critically evaluate and assess the international location choices you will make
Where will you locate your innovation and activities and why?
What specific location, city, economic zone and business cluster will you choose in each country and why?
What are the benefits and what are the potential challenges of your location choices?
Discuss and appraise how the global innovation strategy will bring value to your chosen firms overall strategy and enhance its performance
Thoroughly present and appraise what you expect to achieve by having a global innovation strategy.
What might be some performance enhancements for your chosen firm? Give examples.
How does your proposed globalisation strategy fit with the firms overall strategy and goals?
References
Use APA7 referencing style in text and in the list of references. For more information, see the Academic Referencing Tool of the Library.
A minimum of 15 high-quality journal articles references are required as evidence of basic research skills.
The reference list is not included in the word count. In-text citations are included in the word count.
