Data Processing Methods Market Research Assignment

Task 1

Question 1

In the table below identify key provision of legislations, codes of practice and national standards relevant to marketing roles.

• identify one key legislations, one codes of practice and one national standards

• describe the provisions of each legislation, code and standard

• provide an example of required action to address each provision

• word count is approximately 50 words per item

Question 2

In the table below, outline relevant communication concepts and processes.

• identify three communication concepts

• describe the typical process of each concept

• word count is approximately 25 words per description

Question 3

In the table below, explain data processing methods in market research.

• describe the typical process involved in each method

Question 4

In the table below, explain data analysis techniques in market research.

• identify two qualitative data analysis techniques and two quantitative data analysis techniques

• describe the typical process involved in each technique

• provide an example of each technique

• word count is approximately 30 words per description

Question 5

In the table below, explain design of samples in market research.

• identify two design of samples in probability sampling and two designs of samples in non-probability sampling

• describe the typical process of each design

• count is approximately 50 words per description

Question 6

Explain the development and use of hypotheses in market research.

• explain the process of developing hypothesis in market research

• explain how this hypothesis is used in market research

• word count is approximately 150 words in total