Demonstrate How Your Marketing Knowledge Personally Progressed Across To Appreciate And Understand Marketing : Essay
- Country :
Australia
The aim of this individual reflection is to demonstrate how your marketing knowledge personally progressed across the semester in ways that helped you better appreciate and understand marketing and how you might apply what you have learned to your life and your career going forward.
Please Note: We understand that this may be a new type of assessment format for most of you and therefore have a dedicated, workshop towards the end of the semester and other supports in place to help you with this task.
Written reflective essay (3 pages)
Collecting your raw data
Within your weekly Canvas modules, starting in week "O you are asked to reflect (think) about your current understanding and also what you have learned. In most weeks this will happen twice:
- Once at the end of the module- to capture your understanding directly after learning the new material, and
- Again at the beginning of the next module, to capture any further thoughts that may have occurred to you due to your workshop, peer discussions, or simply the passage of time.
These reflections are not marked, but their timely completion does feed into your participation mark (Task 3a)
Writing your reflective essay
It is now time to use these reflections as the seeds for your reflective essay.
Using your weekly reflections as raw data, think about how your understanding of marketing has evolved. Can you identify three illuminating moments that really advanced your thinking and understanding?
Using these 3 moments to illustrate and reflect on how your personal understanding of marketing has evolved over the semester. Describe the circumstances that triggered the insight and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.
A reflection should NOT just be a description of what you have learned, description is only the first step of a good reflection. When writing up each of your 3 moments of realization you need to reflect