Discuss the Different Influencing Factors on a Consumer Buying Decision Process - Management Assignment Help

Assignment Task:

Task:

Assignment brief:
You are to select at least one product/service (or a combination of both) and discuss the different influencing factors on a consumer's buying decision process for that product or service.

This product/service selection will be analyzed to consumer needs and motivation, personality and perception, consumer attitude and learning.
Suggest three ways in which these factors can potentially impact your chosen product/service's marketing mix elements and its marketing strategy,

You must apply the concepts and theories you have learned from this module to the selected product/service and consumer buying decision-making process and not just list or describe them. Write a report of about 2,500 words on an organization of your choice and support your discussion with relevant examples and appropriate academic references.

Note: chose any three different factors can potentially impact your chosen product/service. It is recommended to combine from psychological factors and social factors.

A-Psychological factors
1- Perception 2- Motivation 3- Learning 4- Attitude 5- Personality
B- Social factors
1- Social roles 2- Reference groups 3- Social classes 4- Culture

Example

Note: I have copied the below example from different sources such as (Internet, journals and thesis) to show you how to write the assignment. Please be careful and use your own words. Do not copy the below example. Follow the structure; otherwise, you have to bear the consequences.

Introduction

Nowadays, companies are more concerned with individual consumer behaviour. It helps them to yield information about how the consumers think, feel and choose their products. Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use, or dispose of the product, service, ideas or experiences to satisfy needs and desires (R.Solomon, 1998). The expanded view of consumer embraces much more than the study of why and what consumers buy but also focuses on how marketers influence consumers and how consumers use the products and services. Customers are in a tough spot. Individuals have been exposed to a different window of information and varieties of products; many great deals of choices and options available in the market place impulse their purchase decision.

Background of the organization

Apple Inc. is a leading multinational technology company based in Cupertino, California, that develops and sells electronics such as media players, computers, software, and they also offer online services. Apple's corporate mission is “to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” The organization was founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1977. Apple currently holds the spot as the second- largest information technology company based on revenue in the world. As the first U.S company valued at more than 700 billion dollars, Apple is the largest publicly traded corporation by market capitalization (Wikipedia, 2015).

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