Discuss the marketing mix of an established brand
- Subject Code :
MKT500
- University :
Polytechnic Institute Australia Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
A marketing mix is a significant tool for creating the right marketing strategy and its implementation through effective tactics. The assessment of the roles of product/service, promotion, price, and place plays a vital part in the overall marketing approach.
Purpose:
The assessment is designed to reinforce the subject content related to the marketing mix and to demonstrate students' understanding of relevant theories and concepts practised in a real-world situation. This contributes to learning outcomes CLO 1-6.
Task details:
Discuss the marketing mix of an established (existing) brand (preferably in Australia, e.g. Kmart, Harvey Norman) and present the following:
- Introduction- Discuss the concept of the marketing mix and assignment task 1.
- Discuss the background of the industry
- Discuss the location of the business
- Discuss any of the established brands of the business concerned
- Discuss the product: Product, Branding, Packaging and Labelling
- Pricing: Pricing strategies
- Placement: supply channel structure/marketplace /wholesaling and retailing
- Promotion mix: Major communication tools used by the brand
- Recommendation and conclusion
Marking:
The students must attend the classes regularly and follow the discussions to thoroughly understand the course materials relevant to Assignment 1 and the industry practices to complete this assessment task. Marking guide: a) Knowledge of theory) Analysis and applications) Reflective and critical thinking) Writing stylee) Evidence of research and correct use of Harvard in-text referencing style.
Feedback
Marks and feedback with comments will be provided to students. These will be made in Turnitin. Rubrics will be provided for both the written report and the presentation providing marking criteria. This will be used to mark and provide feedback to students.
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