Discussion question: Is All Nutrition ready to conduct follow up surveys? (why or why not). If all Nutrition does conduct a follow-up survey to vali
Discussion question: Is All Nutrition ready to conduct follow up surveys? (why or why not). If all Nutrition does conduct a follow-up survey to validate the six segments derived from the focus group research, what five questions would you recommend that they ask In the survey? What are the issues or areas that should be
considered when looking at any further marketing research methods? Once the segmentation plan and any accompanying campaigns and strategies have
been implemented in market, what points would you include to justify to management that funds need to be allocated to monitor these on a regular basis
and for a prescribed period of time (outline what you believe in terms of this time period and why)
Case study link:https://hbsp.harvard.edu/tu/f631a4c7Subject: elements of marketing