Domino's Australia Case Study Academic Assistance

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Domino's Australia is a widely-cited BSCM 4.720 Business Strategy and Change Management example of how successfully implementing a digital overhaul may boost a company's standing in the fast food sector. Domino's Pizza Businesses, the Australian parent company of all Domino's locations, set out in 2016 to modernise Domino's ordering and delivery process for the benefit of both customers and employees. Domino's Anywhere, one of their creative solutions, lets customers place pizza orders via social media, smart TVs, as well as their own voice-controlled gadgets. The DOM Pizza Tracker, an AI-driven technology that uses computer vision to guarantee pizza quality before delivery, was also unveiled.

Domino's Australia's digital revamp produced impressive results. There was a marked improvement in the company's sales as well as levels of customer satisfaction. They took advantage of the rising popularity of online food delivery by providing simple and customisable ordering choices. As a result of the DOM Pizza Checker system's efforts to allay customers' fears regarding the product's quality, business operations were streamlined thanks to a decrease in the number of misplaced orders with repetitions.

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