E-Business Categorization

This file consists of instructions and content to cover in the report.. and I have already given inputs on the points to be covered..

Three questions which is highlighted in YELLOW..

1) 1st question 600 words

2) 2nd question 1000 words

3) 3rd question 600 words

I have website prototype with me.. with the input I have given in the file, as per that the website prototype is designed.. so your report just has to elaborate the points I have mentioned in the file..

Report should narrate points like it is referring to the website prototype.

INSTRUCTIONS:

Criteria	Description
1. E-business categorization (600 words)	A detailed justification of choice of business. A detailed discussion of types of e-business. A detailed discussion of suitability of chosen business for the given type(s) of e-commerce.
2. Market segmentation (1000 words)	A detailed discussion of market segmentation models. A detailed justification of choice of market segmentation model(s). A detailed application of market segmentation to the chosen business.
3. Customer relationship management (600 words)	A detailed discussion of customer relationship management options. A detailed evaluation of customer relationship management options. A detailed justification for chosen customer relationship management options.

REPORT CONTENT:

1. E-business categorization. Discuss the different e-business categories, and justify which would be appropriate for your chosen e-business. 600 words.

-> Mobile Phone B2C(business to consumer) Sale

2. Market segmentation. Discuss the different types of market segmentation, and justify which would be appropriate for your chosen e-business. 1000 words .

1. Demographic Segmentation: (Segmenting based on demographic factors helps target broad and diverse groups effectively.)

1)Age: Teens, young adults, working professionals

2)Middle Income: Balance of quality and cost, mid-range phones with good features.

3)High Income: Interested in premium models, flagship devices, luxury editions.

4)Education Level: Students, professionals, tech enthusiasts.

2. Geographic Segmentation(This segmentation considers where potential customers live and how that affects their purchasing behavior.)

1) Developed Markets: Focus on innovation, flagship models, early technology adopters.

2) Cold Regions: Phones with durability against cold weather and gloves-compatible screens, Waterproof or resistant models, durable designs.

3. Psychographic Segmentation(Psychographics explore lifestyles, personalities, values, and interests.)

1) Lifestyle: Tech Enthusiasts: Target with cutting-edge technology, regular updates, innovative features.

2) Gamers: High-performance devices, cooling systems, large displays, fast refresh rates.

3) Personality: Trendy & Fashion-Forward: Stylish designs, color options, customizability.

4. Behavioral Segmentation (This approach focuses on user behaviors, usage patterns, and interactions with the product.)

1) Usage Rate: Heavy Users: Power users, professionals, gamers needing high performance and durability.

2) Moderate Users: General users who need balanced features for everyday tasks

3) Benefits Sought: Camera quality, gaming performance, battery life, value for money, weather-resistant phones for extreme conditions, 5G support, AI Supported

5. Technological Segmentation (Segmenting customers based on their tech preferences and needs.)

1) Performance Needs: High-performance models for gamers, students, professionals.

2) Feature Preferences:

• 5G Support: Appeal to early adopters and tech-forward consumers.


• High Performance: Attract gamers and professionals needing powerful processors.


• Accessibility Features: Target seniors or individuals with disabilities.

3) Integration Needs:

• Smart Home Enthusiasts: Highlight IoT integration, smart device compatibility.


• Business Users: Promote productivity tools, enterprise integrations, security features.

6. Price-Based Segmentation (Catering to different financial capabilities and purchasing behaviors.)

1) Mid-Range Segment:

• Target Group: General consumers, value-conscious buyers.


• Strategy: Highlight balanced features, good performance, and attractive design.

2) Premium Segment:

• Target Group: High-income earners, tech enthusiasts, professionals.


• Strategy: Showcase innovation, advanced technology, and luxury appeal.

3. Customer relationship management. Discuss the different customer relationship management approaches, and justify which would be appropriate for your chosen e-business. 600 words .

1) Key CRM Strategies for Mobile Phone Sales

a. Personalization:

• Use data analytics to offer personalized product recommendations based on customer preferences and browsing history.


• Send tailored promotions and offers via SMS, email, or app notifications.

b. Omnichannel Engagement:

• Maintain consistent communication across channelswebsite, app, social media, in-store, and call centers.


• Provide integrated experiences where customers can start an interaction on one channel and continue on another seamlessly.

c. After-Sales Support:

• Establish robust customer service through phone, chat, and in-store support.


• Provide self-service options like FAQs, troubleshooting guides, and video tutorials.

d. Loyalty Programs:

• Introduce rewards programs where customers earn points for purchases, referrals, and engagement.


• Offer exclusive deals, early access to new models, or trade-in bonuses to loyal customers.

e. Feedback Collection & Analysis:

• Gather customer feedback through surveys, reviews, and social listening.


• Use insights to improve products, services, and the overall customer experience.

2) Enhancing Customer Experience

a. Pre-Purchase:

• Provide virtual try-ons (e.g., how the phone looks in hand) or AR experiences to explore features.


• Offer easy financing and trade-in options.

b. Purchase:

• Ensure fast and hassle-free checkout processes.


• Provide flexible delivery or pick-up options.

c. Post-Purchase:

• Send reminders for software updates, device care tips, and accessory recommendations.


• Offer easy access to repair services and warranty information.

3) Measuring CRM Success

Key Metrics:

• Customer Satisfaction (CSAT): Through surveys and feedback.


• Net Promoter Score (NPS): Measure how likely customers are to recommend the brand.


• Customer Lifetime Value (CLV): Understand the long-term value of each customer.


• Customer Retention Rate: Monitor repeat purchase behavior.


• Churn Rate: Identify and address reasons for customer drop-off.