Environmental Analysis - Environmental Issues that Influence a Company's International Marketing Decisions - Report Writing Assignment Help

Assignment Task:

Task Description

Assessment Task is designed to encourage students to engage in independent learning, as well as develop the skills to analyze various environmental issues that influence a company's international marketing decisions. To undertake an in depth and extensive Environmental Analysis, each student is required to select a product from the following list:

1. Ugg bags 

2. Penfolds wine 

The product chosen already competes in domestic Australian market, and is attracted by the opportunities that exist into one of the following markets:

1. The USA OR

2. South Korea OR

3. China OR

4. The UK

Important details: 

1. Students are required to conduct an environmental analysis to evaluate the potential opportunities and/or threats that may influence the chosen company's market selection and entry decisions for the specific country/region. 

2. Students are also expected to discuss the impact(s) the environmental issues may have on key areas of the marketing strategies (e.g., STP and the 4p’s) of that company. 3

3. Issues include, but are not limited to legal concerns, political risk, cultural nuances, technology, economic and financial issues, etc. If an environmental issue does not have an impact on any of the areas of marketing strategies, it is irrelevant and, therefore, should not be included in this report.

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