Identify and assess the marketing mix of an established (existing) brand

Task details:

You are required to identify and assess the marketing mix of an established (existing) brand. In your demonstration, you must include the following aspects:

1. Introduction: significance of marketing mix and strategy development and implementation.
2. Background of the selected business and industry
3. Background and characteristics of the established brand of the selected business
4. Assessment of product, branding, packaging, and labeling
5. Identification and evaluation of pricing strategies
6. Evaluation of placement aspects: supply channel structure, marketplace, wholesaling and retailing
7. Identification and evaluation of promotion mix: Major communication tools used by the brand
8. Recommendation and conclusion

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