Exploring Identity and Change through Creative Practice CODE01 assignment

BA (Hons) Fashion Media and Marketing (Level 0)

Fundamentals

CODE01

SUBMISSION DEADLINE: 4 pm TUESDAY 3^rd JUNE 2025

Unit Leader: Ann Healey | ann.h@vcad.co.uk

INTRODUCTION

As a student at the Victoria College of Arts and Design (VCAD), your degree studies are divided into four separate Units each academic year.

In each Unit the Lecturers will teach you about a particular part of your degree subject.

This particular Unit is called "Fundamentals." In the Fundamentals Unit, your Lecturers will help you learn how to succeed as a VCAD student. Your Lecturers will encourage you to ask questions about the world, explore new ideas, and gain the confidence to share your own thoughts about your subject.

Each week, you will work on tasks that will help you grow personally and professionally. The work you create and the skills you learn in this Unit will be important for your success in all of your future Units here at VCAD.

At the end of each Unit, students need to complete an Assignment Task.

There will be lots of different types of Assignment Tasks; they could be a presentation, a clothing design, a short video, or a written paper such as an essay about design or your thoughts on how a project youve completed at VCAD has helped you develop your skills. We call this type of assignment a Reflective assignment, where a student reflects on their previous experience.

These Assignment Tasks are how students show Lecturers that they have learnt new skills and knowledge as a result of attending and taking part in the Unit.

This is called meeting the Units Learning Outcomes.

The Assignment Tasks for this "Fundamentals" Unit are described below.

Please read the instructions for this Units Assignment Tasks carefully. If you have any questions or need help understanding the Tasks, don't hesitate to ask your Lecturer for guidance.

FUNDAMENTALS Learning Outcomes

Having attended and participated in the Fundamentals Unit, each student is expected to be able to show that they have met the following four Learning Outcomes.

1. Use appropriate methods and materials in the production of new creative practice.


2. Apply methods of concept visualisation in response to a creative brief.


3. Engage with research-informed judgements through the development of a personal practice.


4. Show how different modes of practice can be used to inform the development of creative practice.

ASSIGNMENT INSTRUCTIONS Fundamentals Unit

There are two Assignment Tasks in this Fundamentals Unit. They will be referred to as Project One and Project Two. They will be marked together as a single piece of work, with your grade being a percentage out of 100.

You will be given a deadline for completing both projects by your Lecturer. Before that deadline is reached, you must submit a Collection of Work that shows that you have met the four Learning Outcomes for this Unit. Work can be submitted in a physical sketchbook or as a digital portfolio.

Each week, guided by your Lecturers, you will work on tasks that will form both Project One and Project Two. This way, your Projects will be completed by the time we reach the end of the Unit.

PROJECT ONE

Project One is all about you your skills, creativity, and development.

You must complete all of the tasks below to complete Project One.

Each task should be presented clearly and professionally.

Be sure to pay attention to both the visual and written elements of your Projects.

Task 1: Skills Assessment and Goal Setting

1. Create either a poster (no smaller than A2) or a one-page digital document, video or other type of creative output, approved by your Lecturer, showing the following:
   
   
   
   1. A self-assessment of your own personal and professional skills
   
   
   2. Four personal and professional development goals, with a timeline of actions that you can take to achieve these goals
   
   
   
   

Task 2: Skills Development

Develop either a physical sketchbook, or a digital portfolio of creative ideas based on the theme Who Am I?

Your sketchbook will explore themes of self.

Your sketchbook must have a minimum of 12 pages.

To complete task 2, do the following:

Create 10 Drawings or Images - Make a series of 10 drawings or images, based on things or places youve seen, that connect to your identity. Use at least five different techniques, materials, or methods. This should fill 5 pages.

Explore Shapes in Your Drawings - Based on your drawings, create a collection of new images or designs that explore the different shapes that you can see in your original drawings. Experiment with different materials, colours, layouts, and compositions. This should fill 4 pages.

Design Patterns Choose elements of your work from part 2 to create patterns that could be used for fabric designs or wallpaper. This should fill 2 pages.

Create a Design that Represents Your Identity - Using the work you've developed in the previous pages; create an image or design that represents who you are. Think about how to express your identity through the shapes, patterns, and ideas you've explored. This can be a design for clothing, a drawing, a collage, a storyboard, a video, a logo, or any other creative outputjust make sure you get approval for your idea from your lecturer.

Add Comments and Notes - On all of the pages that you have used in your sketchbook, write comments and notes explaining how your ideas developed and why you made certain decisions during the creative process. Write some short sentences about how your work connects to you through the images, words, marks, and ideas that you've included. Consider how the images represent your identity, emotions, experiences, memories, or other aspects of your "self."

PROJECT TWO

Building on the skills and knowledge you have gained from completing Project One, you will now explore change and transformation in Project Two.

This will be through experimenting with materials, shapes, textures and mark-making to develop new ideas, images, designs and stories.

To complete Project Two you must do ALL of the 6 Tasks listed below

Task 1: Choose Your Starting Point

Pick ONE of the following as your starting point:

1. London streets


2. An old photograph


3. A piece of fabric


4. A mirror reflection


5. A billboard poster

Task 2: Research and Collect a Variety of Inspirations

1. Take photos, draw sketches, or find images related to your starting point.


2. Find three Artists or Designers who explore and deal with change and transformation in their creative work.


3. Collect fabrics, textures, photos, paintings, photographs, designs or other materials that represent change for you.

Task 3: Experiment with Techniques

1. Try various mark-making methods that explore different aspects of your Starting Point. (e.g. you could use rubbing to explore textures, you could use collage and drawing overlays, you could use contour drawing, or repeated lines and patterns)


2. Explore the use of different shapes that make up the theme of your Starting Point. Use different combinations of shapes and colours to show a new way of seeing your Starting Point subject.


3. Explore how you can change or distort your chosen Starting Point subject. (e.g. you could change its colours, you could stretch or warp it, you could layer it, you could paint over it, you could zoom in or out on an image of it, you could capture it at different times of day).

Task 4: Develop Your Idea

1. Choose three pieces from the work you have created in Task 3 and improve them.


2. Write two paragraphs explaining how you think your work communicates the idea of change.

Task 5: Create Your Final Outcome

1. Make a final piece, or collection of pieces, based on the work youve already completed in Tasks 1, 2, 3 and 4.


2. Your final piece can be presented on paper, as an object (3D), as a digital poster, or as a short video.

Task 6: Present Your Work

1. Place all of your work, including the research, into a portfolio, along with a written piece of work of no more than 200 words, in which you reflect upon your final piece from Task 5.


2. The portfolio can be a physical sketch book, or a digital document made using Word or PowerPoint or similar digital tool as approved by your lecturer.

SUBMISSION DEADLINE: 4PM THURSDAY 5th JUNE 2025

HOW TO SUBMIT YOUR WORK

1. You must combine both your Project One work with your Project Two work into a single physical, or digital portfolio with clear numbered headings for Project One and Project Two and for each of the Tasks. e. Project Two Task Three.

2. (PHYSICAL PORTFOLIO) If your final submission is a physical portfolio, you must put your name on it and then attach a completed Assignment Cover Page to it, and then submit it by the deadline of 4 pm TUESDAY 3^rd JUNE 2025. You will submit it by handing it in to the Arts and Design office at VCAD HX. Make sure that you receive a signed receipt for it from a member of staff.

* You must also submit a Word.doc page with your name on it through the Turn It In link on the Fundamentals Unit Moodle Page.

3. (DIGITAL PORTFOLIO) If your final submission is a digital portfolio, you must attach a completed digital Assignment Cover Page to the front of your portfolio and submit it, by the deadline of 4 pm TUESDAY 3^rd JUNE 2025, through the Turn It In link on the Fundamentals Unit Moodle page.

4. If you are having any issues uploading your either your Digital Portfolio or your Word.doc through the Turn It In link on the Moodle page, you must contact the Arts and Design Office at VCAD HX by email as soon as you can.

ADDITIONAL INFORMATION

1. All assignments will be given a mark out of 100. To pass this Assignment Task you must get a mark of 40% or more.


2. Students who fail their first attempt will have the chance to re-sit the Assignment later in the year; this will give them a chance to submit an improved piece of work.


3. All resit submissions are capped, which means that no matter how good the work is, it will not get a mark higher than 40%.