FBM202A :Strategy For Fashion Planning and Buying Assessment
- Subject Code :
FBM202A
- Country :
Australia
You have been hired to assist the Buying Director for a multi-brand fashion retailer of your choice.
As part of your new role, you have been asked to build the strategy for the year ahead. Assume your year will consist of 2 seasons and run from Jan-June (Autumn/Winter) and July-Dec (Spring/Summer)
You need to include:
1) Retail overview: Overview of the retailer's structure and retail channels, a description of the current market conditions (including sustainability, digital trends, and 3 more relevant to the industry), and a comprehensive understanding of the target Customer (customer segmentation using a persona profile)
2) Fashion forecast Build a fashion forecast report, making sure to note at least 5 trends the retailer should be focusing on for the year ahead. You may wish to include a series of mood boards with samples and inspirational imagery to support your findings. These must be based on research and not just your opinion to achieve higher grades.
3) Mapping the market Create floors and corner maps and a comp shop for your retailer of choice. Remember this assessment is not only about how well you can sketch or your creative fashion mindset but also about assessing your knowledge across the buying and planning process. Therefore, detail is important as is using the tools given to you in class.
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