HOSP 2006 Revenue and Yield Management for Hospitality and

HOSP 2006 Revenue and Yield Management for Hospitality and

Tourism

Assessment 2 brief

Assessment name Assessment 2 Report

Due date 24 July 2023 11h59

Assessment mode Individual

Length 1200 words

Weighting 40%

Unit learning outcomes LO 2: Identify and critically analyse the key elements of revenue and yield management and how they impact both guest satisfaction and profitability.

LO 3: Demonstrate the capability to analyse revenue management data and make appropriate recommendations.

LO 4: Demonstrate the knowledge and skills to reflect upon the challenges of implementing a revenue management culture.

Rationale

You have to demonstrate that you have learned and understood the elements of revenue management, along with the capabilities and skills to analyse data and develop strategies.

Task Description

When it comes to Revenue Management the main goal is to make revenue or profit for your hotel. For this assessment, we want you to create a report for your HOTS hotel management team. This report must communicate to the management team of your hotel, how you have performed over the first quarter of the year. This report should communicate to the management team what your strategy is in your particular role (i.e. Financial Controller OR Rooms division Manager OR Sales and Marketing Manager OR Revenue Manager OR General Manager). You need to remember, that your individual roles need to align with your hotels overall strategy and goals

Task instructions

In the report you must use the following information:

Figures, tables and illustrations to support your explanations;

A minimum of five academic sources;

Reports and statistical information if you consider these are necessary;

12-point Arial. 1.5 line spacing, and page number;

Submit a word document in Turnitin;

Table of contents

Harvard Style Referencing, and

Structure:

Title (Your hotels name and your position within the management team)

Introduction

Report on your first quarter

Strategy for the remainder of the year

Conclusion

References

Specifically, you should explain in detail:

The report needs to:

In your role, what is your strategy and how does it align with the overall strategy of your hotel. (Introduction)

With revenue management in mind, what decisions have you implemented in the game thus far and justify why. (First three months which is played in week 2)

Using graphs / charts have these decisions worked?

What vital information have you had to share with the your other department heads?

What is your strategy going forward and how will you implement it?

Resources

Five academic references should be sued to support your decisions.

Referencing style

Include a minimum of five academic sources. References need to follow SCU Harvard Style Referencing .

Task submission

To submit your project proposal, follow the link assessments 2 in the blackboard. Submit in the Turnitin link provided.

Special consideration

Students wishing to request special consideration to extend the due date of an assessment task must submit a Request for Special Consideration form via their MyEnrolment page as early as possible and prior to the original due date for that assessment task, along with any accompanying documents, such as a medical certificate.

Late submissions and penalties

Except when special consideration is granted, late submission of assessment tasks will lead automatically to the imposition of a penalty. Penalties will be incurred as soon as the deadline is reached.

a penalty of 5% of the available mark will be deducted from the actual mark at one minute after the time listed in the due date

a further penalty of 5% of the available mark will be deducted from the actual mark achieved on each subsequent calendar day until the mark reaches zero.

Grades and feedback

Assignments that have been submitted by the due date will receive a SCU grade, an originality report and written feedback. Grades and feedback will be posted to the Grades & Feedback section on the Blackboard unit site. Please allow seven-working days for marks to be posted.

Important note: In order to achieve a passing grade in this unit you must submit all assessment tasks and obtain a score of at least 50% of the total assessment marks for the unit.

GenAI May Not be Used

Generative Artificial Intelligence (GenAI) tools, such as ChatGPT, may not be used for this Assessment Task. You are required to demonstrate if you have developed the units skills and knowledge without the support of GenAI. If you use GenAI tools in your assessment task, it may result in an academic integrity breach against you as described in the Student Academic and Non-Academic Misconduct Rules, Section 3.

ANALYTIC TEMPLATE

Criteria High Distinction Distinction Credit Pass Plus Pass Fail

Strategy

5 marks Excellent individual role strategy based on solid research that aligns with overall hotel strategy. Very good strategy based on research that aligns with overall hotel strategy. Good strategy that somewhat aligns with overall hotel strategy. Strategy provided but not based on anything and only somewhat aligns with overall hotel strategy. Poor strategy that does not align with the hotels situation and no clear evidence of aligning with overall hotel strategy. A lack of knowledge and understanding of strategy.

Decisions

10 marks Excellent decisions implemented that support the strategy. All decisions made have been specified. Very good decisions implemented that support the strategy. Most decisions have been specified. Good decisions but missing come critical areas. Decisions mentioned but no alignment with strategy. Poor decisions that do not align with the hotels strategy. A lack of understanding of what decisions to make.

Evidence

10 marks Excellent evidence provided which shows whether the decisions made were successful or not. Very good evidence provided that show whether the decisions made were successful or not. Good decision made that show how successful the hotel was or was not. Evidence provided but does not relate strongly to decisions made. Poor evidence provided that does not relate well with decisions. A lack of evidence provided to show whether decisions have worked or not.

Communication

5 marks Excellent communication displayed amongst departments with examples provided. Very good communication displayed amongst departments with examples provided. Good communication amongst departments and some examples provided. Communication evident but could have been more transparent. Poor communication efforts provided and not transparent. Lack of communication.

Future

5 Marks Excellent strategy provided for the Very good strategy provided for the Good strategy provided for the remainder of the game based evidence. Strategy provided but not missing some information. Poor strategy provided and missing critical information. Strategy is lacking.

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remainder of the game based on evidence. remainder of the game based on evidence. Layout

5 Marks Excellent report layout that displays the information clearly. Very good layout that displays the information clearly. Good layout that displays the information clearly. Layout is somewhat clear but could have been better structured. Layout is poorly designed and detracts from information. Layout is severely lacking

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