HOTL3001 Business Strategies: Process And Application Assignment
- Subject Code :
HOTL3001
- Country :
Australia
Rationale
The purpose of this task is to present students with the opportunity to report and analyse a specific strategy of a chosen organization and structure an evidence-based alternative, using recognized tools of analysis and conceptual theoretical models, to propose a viable and justified alternative strategy, through team collaboration.
Task Description
Task instructions
In groups of (2-3) people, choose an Australian hospitality company such as a hotel chain, restaurant chain, cruise line, or airline and evaluate one of its latest strategic decisions (within the last 10 years). A strategic decision can include launching a new brand concept or service/product line, building a new strategic alliance, or entering a new market. Using relevant frameworks and models, evaluate the advantages and disadvantages of the decision, and develop an alternative strategic decision that you believe would have been more effective based on the internal and/or external environment. Prepare a 12-minute presentation of your findings and recommendations, which you will deliver in class. Expected components of presentation:
Background on your chosen hospitality company
Discussion on the company’s internal and external environment at the time of their decision
Discussion of the company’s strategic decision: What did they do? What was the outcome of this decision?
Propose an alternative strategic decision you feel the company could have made. What would have been the expected benefits of this alternative decision? Groups should support this discussion with relevant concepts and models introduced in this unit. What resources would be needed to support this alternative strategic decision?
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