Management of Business Processes
- Subject Code :
2128IBA
TASK RATIONALE
This assessment item focusses our attention on business processes, value chains, strategic alignment and ethics. It covers materials from Week 7 to Week 12. For the successful development of this assignment, you need to combine theoretical concepts about particular topics and, apply them to the specific situation presented. Use your own words to build your explanations and, academic references to strengthen your arguments.
TASK DESCRIPTION
Part 1
In this question you will draw a Value Chain (VC) of Hello Fresh.
a) Draw a value chain with as much as detail possible using Porters Value Chain framework (see template in Figure 1).
b) Pinpoint two strategically relevant activities and explain why they are strategic.
c) Pinpoint two internal linkages and explain why they are important.
Part 2
This section is about ethics and business processes. Based on the Hello freshs Value Chain you developed in Part 1, address the following points:
a) Point out one activity in the Hello fresh Value Chain (see part 1) that is (or that it could be potentially) related to ethical issues. Use a cause-and-effect diagram to explain how and why.
b) What type(s) of management ethics can be associated to this activity? Elaborate an argument to support your answer. Hint, see week 10 content.
Use your own words to develop explanations and show deep knowledge of the subject matter. Use a minimum of 2 academic references to sustain your arguments.
Part 3.
This section focus attention on the connections between competitive advantage, business strategy and value chains.
Think about Hello Fresh and its competitor Every plate to address the following points:
(a) Explain their business strategy (either differentiation or cost leadership)
(b) Explain how they achieve competitive advantage using the concepts of value creation and value chains.
(c) You are the CEO of Every plate. What you will do about your value chain to promote the achievement of two SDG (sustainable development goals). Specify and explain actions (2-4) you would do.
Use your own words to develop explanations and show deep knowledge of the subject matter. Use a minimum of 2 academic references to sustain your arguments.
