Map of 'Path to Purchase' of the Product - Business Assignment Help

Assignment Task

Section 1: Map of 'Path to Purchase' of the product/service

1. Evaluate (with a rationale of the selected product/service) the five different stages of the consumer's decision-making process and analyse the factors that process. Use a B2C context influence that process.
2. Evaluate the black box model of consumer behaviour. Explain how it influences marketing decisions.

3. Map out the consumer's decision-making process for one product or service. Use DX context for a chosen organisation. 

Section 2: Research and Data in Consumer Behaviour 
 

4. Compare the similarities and differences of thertfeiisfon-inalung process (purchase decision-making) of B2C and B2B, with reference to the chosen organisation

5. Evaluate the different market research methods that could be applied to a 82C and a B2B context. Use examples relevant to a chosen organisation

6. Justify how market research can influence the stages of customer/consumer's decision-making process, supported by exampJ You can use both B2C and B28 contexts. Use relevant to a chosen organisation examples.

Section 3: Influence on the decision making process 
 

7 Evaluate a minimum of 2 factors that influence the decision-making process (you must include two of the following: personality, motivation, learning and perception, cultures and sub-cultures, using the appropriate theoretical models). Illustrate your evaluation using specific examples of promotional activities of your chosen company.

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