Marketing Blog - Service Product 'Live Case' Experience 

Style: Written in marketing blog style with formal academic language, marketing terminology and well-constructed paragraphs Is professional, not personal. Written in first person 
 

Structure: Present your marketing blog in three sections, with sections as follows:

• Introduction. The Context

• Body: The issues leading to the Critical Incident and the Critical Incident

• Conclusion: Evaluation rating out of 10. (Don't use headings, set up your paragraph. 

Introduction: The Context One paragraph Introduce the context for the marketing blog, by providing:

• a statement of the date, day and time of the day that you experienced the service product

• a description of what you purchased

• a description of the service product setting to orient the reader

• a description of the tangible and intangible attributes/features of the chosen service product environment

• enough information that the reader will get a 'feel' for the space 
 

Body: Describe the experience 
One or two paragraphs Provide a clear and succinct explanation of the key experience using marketing terminology. Your role is to explain the experience in a professiona manner (as if you were a mystery shopper employed by the firm). Are the expectations of the customer being met? It is important to think from the perspective of a professional rather than the perspective of a personal experience. s a professional you may consider your contribution as co-producer of the experience. Identify the most important aspects relating to the criteria considered important in the marketing context. These criteria become your analytical lens. he experiences set up the evaluation, look at the experience using marketing terms such as product, price, place (feel atmosphere), people, physical evidence and the process of ordering. Ensure that your marketing blog entry reflects marketing terminology and is written in a professional style and tone.