Mini-literature Review and Research Design ProposalBusiness Research Management Assignment Help

Assignment Task

Business Research
Assessment Title Company-specific mini-literature review and research design proposalPurpose of the assessment (with ULO Mapping) The purpose of this assessment is to ensure a student who requires and qualifies for an approved SUPPLEMENTARY ASSESSMENT is able to document a mini-literature review and research design.

Purpose:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a research project mini-literature review and research design proposal.
It is explicitly designed as a SUPPLEMENTARY ASSESSMENT for students who qualify for a Supplementary Assessment and are duly notified thereof.

Task

• Your task is to prepare a report of 2000 words (the word count does not include your questionnaire and reference list), based on the following scenario:
• Your CEO has requested you to ascertain whether or not she/he should expand the company beyond the shores of Australia, by opening a new branch in the Fijian city of Suva.
• Use the city you are currently based in (i.e. where your Holmes campus is) as being the current base from which your company wishes to expand.
• Choose a business that currently operates in either the retail or manufacturing sector. Ensure that you specify which sector and describe the industry within which the business operates. Explain the company and its brand positioning (this must be an existing brand, not a hypothetical one). Provide details about the current performance of the business, its other current locations, its growth history, etc. [from published secondary data]. Decide on and clearly state the Research Problem facing the company.
• Research relevant politico-socio-economic-enviro-legal facts about Fiji in general and Suva in particular.
• Research relevant facts about the state of the industry.
• Research at least three relevant competitors in Fiji.
• For the above three sections you need at least 9 references, of which at least 4 must be academic journal articles. [In your reference list, ensure that you provide the details of each reference in Holmes-adapted Harvard style, plus the hyperlinked URL of anything you accessed online, and the date on which you accessed it].
• State the research question(s) that remain(s) to be answered after considering all of the above.
• Decide what primary data will be needed to complete your study and state how you would go about collecting it, i.e. your specific methodology design. In particular, specify your sample frame of participants, the type of interviews you would use, and why

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