MKTG1025-Marketing Principles Report Writing - Management Assignment Help

Assignment Task

Task

Assessment criteria:

This assessment will measure your ability to:

• Design a marketing strategy and tactical plan for a brand using the marketing mix (4Ps) framework
• Develop a visual demonstration of the communication section of the plan
• Devise an action plan (schedule) for marketing initiatives
• Develop metrics to monitor and evaluate marketing initiatives

Learning Outcomes:

This assessment is relevant to the following course learning outcomes:

CLO1. Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions.

CLO2. Identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations.

CLO3. Analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context.

CLO4. Develop effective marketing strategies to achieve organisational objectives.

Target Market:

• What is the problem the category solves for the consumer segment?
• How do they engage with the product category (market segment) day-to-day?
• How do they use the type of product (market subsegment)?
• What other similar or complementary brands do they purchase?
• What are their purchase behaviours toward the type of product?
• Where do they get their information about the category, products and brands – for example, who and what influences them?

Action program (Schedule):

How will the marketing plan be put into practice must be explained, including specific steps and milestones. Include a detailed implementation program identifying what will be done, who is responsible, marketing budgets and deadlines for a one-year plan. Summarise the information in the form of a GANTT chart and show the workflow and what should happen when. 

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