MKTG1087: 1's Critical Analysis, Identification of the Issue, and Summary of the Situation - Marketing Assessment Answer

Task
To complete this assessment task, you will individually use the information uncovered through the audit, and the strategic recommendations presented in Assessment Task .
You must select and develop the two strategic recommendation for the physical store that will respond to your client's needs. The first of the recommendations must come directly from your recommendations within Assessment Task 1. The second recommendation must come from within the TOWS strategies. You are not permitted to have the same recommendations as your team member from assessment task 1; and you are not permitted to have a promotional recommendation.
You must and complete a strategic recommendation report, containing both visual and written components. The visuals will be used to illustrate and support how some retailing aspects should be altered to accommodate the recommendations. You are welcome to consider the use of any visual aid – for example, developing an infographic, a short video (not more than 6 minutes for each strategic recommendation), a presentation, a brochure,
etc. The challenge is to avoid developing a full written report. The written component is to explain or support your visual aspects.
To develop the strategies, you may be required to undertake further analysis in areas of your
strategic focus.
The assessment will require you to demonstrate your ability to problem-solve using innovative thinking and approaches that will carefully balance the realistic commercial needs of the retailer and the theoretical content covered during the semester.
Remember, the assessment requires you to:
- build off Assessment task 1's critical analysis, identification of the issue, and summary of the situation
- work collaboratively to determine the focus of your individual recommendations and to ensure you do not overlap with your team member from Assessment task 1.
- apply reasonable judgement, formulate and recommend an effective retail strategy that
incorporating operational/managerial, ethical, regulatory and global aspects of retailing for each - 'bricks and mortar'
- present the information and recommendations professionally using appropriate professional language and visualisation of the information

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