Operations Design Analysis and Evaluation Assessment

Acting as an operations executive, you will critically analyse and evaluate the operations strategy of your current or any other organisation you are familiar with. The aim is to re-think and shape operations strategy to be the central driver towards achieving competitive advantage. You will produce a PowerPoint slideshow and an oral presentation of your operations strategy analysis to communicate your new vision and improvement path to your operations team.

Subject Learning Outcomes

1. Demonstrate an advanced understanding of operations management principles, frameworks, and contemporary topics.
2. Critically analyse and evaluate operations management issues.
3. Clearly, concisely, and credibly communicate operations management knowledge to others.

Task

Some of the biggest names in the service and manufacturing sectors (e.g., Ikea, Amazon, McDonald’s, Zara, Apple, Uber) have gained a competitive advantage based on their operations excellence. Of course, if we consider the operations as a significant means of gaining or maintaining competitiveness, then the inverse is also true. The lack of a clear operations strategy, or failure to link it to the overall strategy, could lead to the collapse of a company.

Accordingly, operations executives are invited to step back from their day-to-day routines and re-think how to incorporate multiple perspectives and design operations strategy in order to turn the operations into a source of competitive advantage.

With this in mind, for the first assessment, you are expected to act as an operations executive and critically analyse and evaluate the operations strategy of your current or any other organisation from service, not-for-profit, public, manufacturing, etc. that you are familiar with and produce a PowerPoint slideshow and an oral presentation to your operations team recorded using your AIB Zoom account.

Your oral presentation needs to address the following requirements:

• Provide contextual information relevant to the operations of your selected organisation.
• Identify the current stage of operations contribution to the organisation's success using the Hayes and Wheelwright Four Stage model. You need to justify it based on the characteristics of each stage of the model discussed in Week 2.
• Critically analyse the current operations strategy of the organisation from the following four perspectives. For this part of the assessment, refer to Week 2:
  • How to shape operations strategy?
    • top-down perspective
    • outside-in perspective
    • bottom-up perspective
    • Inside-out perspective
  • Reflecting on the Hayes and Wheelwright Four Stage model and your organisation, articulate a vision and an improvement path for the operations that elaborates what the operations must eventually become and what contribution it should make to the organisation (doing the right things).

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