Predicting Consumer Taste with Big Data at Gap Citation IT Assignment Help

Assignment Task

Predicting Consumer Taste with Big Data at Gap Citation: Israeli, Ayelet, and Jill Avery (2017). Predicting Consumer Tastes with Big Data at Gap, 

Question-1; How can Gap Inc. capture value by practising various marketing analytics we learned in this subject? Assess the common pitfalls of such analytics applications in marketing? 
Ouestion-2: Among the three primary brands of GAP Inc., analyse the surPessf failure of the big data approach? If you were Peck, based on these insights would you change your strategy and go back on the decision to remove creative directors? 
 

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