Principles of Strategy BAE-4-POS

Assignment Brief

Module Title:

Principles of Strategy

Module Code:

BAE_4_POS

Assignment No/Title:

Individual Report

Assessment Weighting:

100%

Submission Date:

9^thof May 2025 at 4:00 p.m.

Feedback Target Date:

2 June2025

Module Co-ordinator/

Tutor:

Dr Uros Delevic

Dr Jingnan Li

Word count

2,000 (exclusive of tables, figures, references, and appendixes)

Submission Instructions:

This assignment is to be submitted electronically

1.This assignment must be submitted electronically by 4.00 pm on the submission date.

2.To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.

3.Multiple drafts can be submitted up to the submission date.

4.Please remember you must leave at least24 hoursbetween submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.

5.You are reminded of the Universitys regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.

6.You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.

7.Your citation needs to follow the Harvard style referencing.

Deadline for Submission:

The deadline for this assessment is[9 May2025 at 4:00 p.m.].

To ensure you receive timely feedback and stay on track with your studies, we strongly encourage you to submit your work before this deadline. Meeting deadlines is an important graduate skill that demonstrates effective time management and planning, which is essential for success in your studies and future career.

If you are unable to meet the deadline, you may submit your work up to5 working dayslate without penalty. Please note that late submissions will be recorded and monitored. Repeated lateness may affect your academic progress. This submission link will close at[16 May 2025 at 4:00 p.m.],after which no further submissions will be accepted.

If you are facing challenges that affect your ability to complete your assessment, it's important to inform us and seek support. You can speak to your Personal Tutor to discuss academic issues (book an appointment through MyAccount:https://myaccount.lsbu.ac.uk/) or contact an advisor at the Student Life Centre. You may also be eligible for an Extenuating Circumstances claim if you encounter unexpected difficulties (https://myaccount.lsbu.ac.uk/s/article/How-can-I-submit-an-EC-claim).

The Assignment Task(s)

This Assignment was developed to assess the following Learning Outcomes:

After successful completion of the module students will be able to:

Apply basic elements of business strategy.

Use strategic tools to analyse the business environment in order to identify strategic issues the chosen company faces.

Make informed decisions about future strategic directions for the business.

Create an implementation plan of a strategic objective including simple elements of marketing and finance.

The brief for this assessment is as follows:

You are required to select amultinational companyoperating in an industryof your choice(e.g., Banking and Finance,Technology, Automobile, Food Retail, Telecommunications, Agriculture, etc).

To integrate the concept ofEquality, Diversity and Inclusion (EDI)into the assignment, you are encouraged to choose a multinational company that isheadquartered in your home countryto do this report.

IMPORTANT:Due to the extensive information readily available online for the top companies by market capitalisation, the following companies areNOTconsidered appropriate, includingApple, NVIDIA, Microsoft, Alphabet (Google), Amazon, Saudi Aramco, Meta Platforms (Facebook), Tesla, BROADCOM, TSMC, Walmart, Netflix, Coca-Cola, and McDonald.

*** NOTE ***:Choosing any of the companies above will result ina score of 0for the Internal Environment Assessment.

You should conduct research of theexternal environment and the internal environment within which the selected company operates and propose strategies for the selected company. The key tasks are listed as the following:

oAssess theexternal environmentthe selected company in the market

-Assess the externalmacroenvironment(using PESTEL framework)

-Assess theexternalindustry (micro) environment(using Porters 5 Forces framework). You should conduct a 5 Forces analysis (evaluating each force as high, moderate or low together with analytical comments)

Note: The discussion should not focus on the description of the frameworks alone but the implications they do have for your selected company.

oAssess theinternalenvironmentof the chosen company by analysing its strategic capabilities (resources and competencies) using appropriate strategy tools to identify and discuss the companys core competencies (i.e. resources and capabilities analysis with the use of VRIO framework). You shouldjustifywhich of these resources/capabilities are the sources strategic/distinctive sustainable competitive advantage to the company.

oUndertake a SWOTanalysisusing a diagram to determine the companys current position and capabilities vis a vis their competitors evaluating thestrengths,weaknesses,opportunities, andthreatsof your selected company.

oPropose strategic recommendations for your chosen company to strengthen its current position in the market? Identify and critically discuss at leasttwopotential business strategiesthat can be pursued by your chosen company to address the strengths, weaknesses, threats, and opportunities identified in the analysis done to ensure the companys retaining market share and further growth.

General information:

You should make use of all available sources and current thinking on strategic managementshould be central to your analysis and illustrated with reference to current articles from relevant journals and from broadsheet newspapers (e.g., Financial Times). Use should be made of the librarys electronic databases such as Science direct, Emerald, etc.

You should apply theoretical concepts and models learnt from the module.

You are advised to adopt the following structure for the report:

Title page: Include module title, the name of the selected multinational company, and the total word count. (YouMUST NOTinclude your identifications, i.e., name or student ID).

Contents page

Introduction: this should include some background on the selected company, the market where the company operates, and the purpose of the report. You may wish to include details such as the type of business, size, number of employees, how long it has been trading, etc.

Findings: here the results of the research need to be presented. This should include the research findings related to external environment analysis, internal environment analysis, and strategic recommendations for the company.

Note: Students are also expected to consistently support their work with reference to appropriate sources (cited in accordance with the Harvard referencing style).

Conclusions: this should follow logically on from the findings and provide a concise summary of them. No new information should be presented here.

References: you should be discerning about your sources of information and ensure that all references conform to the Harvard convention.

Assessment Checklist

The Assessment checklist is designed to monitor your weekly progression during seminar classes in order to help you complete the summative assessment task successfully.