Subject Code: TECH2200
Subject Code: TECH2200
Subject Name: IT Project Management
Assessment Title: Project Business Case and SWOT Analysis
Assessment Type: Case study[Student Name:]
[Student ID:]
[Word Count: 1097]
TOC o "1-2" h z u 1. Problem Statement PAGEREF _Toc164088285 h 3a) Problem to overcome PAGEREF _Toc164088286 h 3b) Advantageous Opportunities PAGEREF _Toc164088287 h 32. Project Summary PAGEREF _Toc164088288 h 3a) 4 Project benefits PAGEREF _Toc164088289 h 3b) Proposed IT Solution PAGEREF _Toc164088290 h 4c) Brief cost, resources and schedule PAGEREF _Toc164088291 h 5d) Work Breakdown Structure (WBS) PAGEREF _Toc164088292 h 53. SWOT Analysis PAGEREF _Toc164088293 h 7a) SWOT Analysis PAGEREF _Toc164088294 h 7b) Recommendations PAGEREF _Toc164088295 h 84. Stakeholders PAGEREF _Toc164088296 h 9References PAGEREF _Toc164088297 h 10
1. Problem Statementa) Problem to overcomeGoNative Pty. the old organisations website is a problem on webpage and section as social media platforms are missing. Programs of marketing will fail, and the company will not be able to sell products successfully to that target audience, to generate new products, if such restrictions of advertising are present ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"M9qb3tyZ","properties":{"formattedCitation":"(Elfani and Nugroho, 2022)","plainCitation":"(Elfani and Nugroho, 2022)","noteIndex":0},"citationItems":[{"id":113,"uris":["http://zotero.org/users/local/PTzmT0bS/items/KBRF6DW5"],"itemData":{"id":113,"type":"article-journal","container-title":"Syntax Literate; Jurnal Ilmiah Indonesia","issue":"12","page":"1987119886","source":"Google Scholar","title":"Achieving Competitive Advantage And Mitigating Disruption Through Strategic Planning With SWOT Analysis: A Literature Review","title-short":"Achieving Competitive Advantage And Mitigating Disruption Through Strategic Planning With SWOT Analysis","volume":"7","author":[{"family":"Elfani","given":"Nisrina Zahra"},{"family":"Nugroho","given":"Bernardus Yuliarto"}],"issued":{"date-parts":[["2022"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Elfani and Nugroho, 2022). IT managers implementation can be taken to solve these problems especially developing the business with a full e-commerce site and a social media marketing plan.
b) Advantageous OpportunitiesThe company believes that the IT solution presented for the startup GoNative Pty. is the best solution to achieve fast, smooth and cost-efficient administrative processes. These will serve as pathways for small-scale and individual businesses of the Indigos to cater for a rising demand for Australian native produce in the market. GoNative can gain more online reputation and a greater audience, and become one of the primary companies that spread Australian delicacies through website modernisation and social media campaigns. The more user-friendly e-commerce website enables consumers to enjoy a far better online shopping experience than they do now ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"N0g0hQPL","properties":{"formattedCitation":"(Chandy {i{}et al.}, 2021)","plainCitation":"(Chandy et al., 2021)","noteIndex":0},"citationItems":[{"id":101,"uris":["http://zotero.org/users/local/PTzmT0bS/items/26YZZ7HI"],"itemData":{"id":101,"type":"article-journal","container-title":"Journal of Marketing","DOI":"10.1177/00222429211003690","ISSN":"0022-2429, 1547-7185","issue":"3","journalAbbreviation":"Journal of Marketing","language":"en","page":"1-9","source":"DOI.org (Crossref)","title":"Better Marketing for a Better World","volume":"85","author":[{"family":"Chandy","given":"Rajesh K."},{"family":"Johar","given":"Gita Venkataramani"},{"family":"Moorman","given":"Christine"},{"family":"Roberts","given":"John H."}],"issued":{"date-parts":[["2021",5]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Chandy et al., 2021). This makes them more loyal to GoNatives merchandise. Social media presence through active participation is an important marketing tool that will result in more brand awareness, attracting new customers and offering market and special promotions in order to increase sales and attract new customers. The planned IT expenditure will greatly serve the purpose of the entire organisational vision and will eventually make the company even more advantageous in the entire business competition.
2. Project Summarya) 4 Project benefitsi. New source of revenue
The freshly renovated website coupled with the new e-commerce architecture will enable an easy product selection and purchase, as a result, more customers will be attracted which will result in higher income and increased sales.
ii. Upgrade Customer Loyalty
The interface is user-friendly, and the social media campaign has grown in success, in this way, it bonds with users and in turn, gives them a reason to stick with the company ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"zkj5rEPy","properties":{"formattedCitation":"(Ho, Pang and Choy, 2020)","plainCitation":"(Ho, Pang and Choy, 2020)","noteIndex":0},"citationItems":[{"id":115,"uris":["http://zotero.org/users/local/PTzmT0bS/items/D5FYR7WG"],"itemData":{"id":115,"type":"article-journal","abstract":"Purposen The purpose of this study is to develop a conceptual framework that identifies engaging CM practices, specifically how compelling content is created. Content marketing (CM) is fast becoming a key pillar in a company's marketing mix. It is also a requisite for companies seeking to modernise their marketing practices through digitalisation to enhance online branding. However, overlapping definitions and interchangeable terms arising from different perspectives and methodological practices confound what exactly constitutes CM. Although CM is generally accepted as sharing brand content via owned media to gain earned media, a strategic approach, based on evidence-driven research, is needed to navigate through the overwhelming confusion so that companies can better plan and implement CM.n n n Design/methodology/approachn This paper addresses the scarcity of work with regard to CM practices in Asia. To address this research gap, the study examines content creation practices of five successful companies, based in Singapore, through case studies, interviews and content analyses, to propose a CM capability development framework.n n n Findingsn The findings point to the need for content creation to align with brand values and value creation to create and socialise compelling content for positive impact. Content created for audiences and marketed by brands can generate value when it is consumed and shared. The paper also provided much needed clarity in terms of how CM capability can be gained to minimise costly trial and error.n n n Research limitations/implicationsn The study is limited to companies operating in Asia. The framework will require implementation in other regions. Another limitation of the study was that it did not extend to how consumers responded to CM posts. This is an area for further research that can help validate the proposed framework.n n n Practical implicationsn The analytical framework adopted in this study can also be used as a functional CM model for marketing managers to construct better CM strategies and informed standards of practice by growing capabilities.n n n Social implicationsn CM is also a requisite for companies seeking to modernise their marketing practices through digitalisation to enhance online branding, particularly for small- and medium-sized companies.n n n Originality/valuen This paper addresses the scarcity of work with regard to CM practices in Asia.","container-title":"Journal of Research in Interactive Marketing","DOI":"10.1108/JRIM-06-2018-0082","ISSN":"2040-7122, 2040-7122","issue":"1","journalAbbreviation":"JRIM","language":"en","license":"https://www.emerald.com/insight/site-policies","page":"133-151","source":"DOI.org (Crossref)","title":"Content marketing capability building: a conceptual framework","title-short":"Content marketing capability building","volume":"14","author":[{"family":"Ho","given":"John"},{"family":"Pang","given":"Christopher"},{"family":"Choy","given":"Crisann"}],"issued":{"date-parts":[["2020",3,13]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Ho et al., 2020).
iii. Stronger Brand Recognition
Creating and forming an active social media strategy will not only gain peoples attention in target groups but also present GoNative products in the same rank as the best Australian organic food producers.
iv. Product Range Diversification
This means GoNative can showcase and sell its rich range of products through the web, taking into account the different flavours of the market and the ever-changing customer preferences ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"briX6vml","properties":{"formattedCitation":"(MacInnis {i{}et al.}, 2020)","plainCitation":"(MacInnis et al., 2020)","noteIndex":0},"citationItems":[{"id":103,"uris":["http://zotero.org/users/local/PTzmT0bS/items/Z4NW3C99"],"itemData":{"id":103,"type":"article-journal","abstract":"Consumer research often fails to have broad impact on members of the marketing discipline, on adjacent disciplines studying related phenomena, and on relevant stakeholders who stand to benefit from the knowledge created by rigorous research. The authors propose that impact is limited because consumer researchers have adhered to a set of implicit boundaries or defaults regarding what consumer researchers study, why they study it, and how they do so. The authors identify these boundaries and describe how they can be challenged. By detailing five impactful articles and identifying others, they show that boundary-breaking, marketing-relevant consumer research can influence relevant stakeholders including academics in marketing and allied disciplines as well as a wide range of marketplace actors (e.g., business practitioners, policy makers, the media, society). Drawing on these articles, the authors articulate what researchers can do to break boundaries and enhance the impact of their research. They also indicate why engaging in boundary-breaking work and enhancing the breadth of marketings influence is good for both individual researchers and the fields of consumer research and marketing.","container-title":"Journal of Marketing","DOI":"10.1177/0022242919889876","ISSN":"0022-2429, 1547-7185","issue":"2","journalAbbreviation":"Journal of Marketing","language":"en","page":"1-23","source":"DOI.org (Crossref)","title":"Creating Boundary-Breaking, Marketing-Relevant Consumer Research","volume":"84","author":[{"family":"MacInnis","given":"Deborah J."},{"family":"Morwitz","given":"Vicki G."},{"family":"Botti","given":"Simona"},{"family":"Hoffman","given":"Donna L."},{"family":"Kozinets","given":"Robert V."},{"family":"Lehmann","given":"Donald R."},{"family":"Lynch","given":"John G."},{"family":"Pechmann","given":"Cornelia"}],"issued":{"date-parts":[["2020",3]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (MacInnis et al., 2020).
b) Proposed IT Solutioni. Website Redesign
Integrate with web designers and develop a website that is engaging and enjoyable, with easy-to-navigate functionality.
It will be definitely the smartest solution that will work with the devices which are already available and have a responsive design applied.
Make use of the site by placing the menus and articles in other places such as in ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"G3EhG3e7","properties":{"formattedCitation":"(Gil-Gomez {i{}et al.}, 2020)","plainCitation":"(Gil-Gomez et al., 2020)","noteIndex":0},"citationItems":[{"id":99,"uris":["http://zotero.org/users/local/PTzmT0bS/items/EVZSEE59"],"itemData":{"id":99,"type":"article-journal","container-title":"Economic research-Ekonomska istraivanja","issue":"1","note":"publisher: Taylor and Francis Group i Sveuilite Jurja Dobrile u Puli, Fakultet ","page":"27332750","source":"Google Scholar","title":"Customer relationship management: digital transformation and sustainable business model innovation","title-short":"Customer relationship management","volume":"33","author":[{"family":"Gil-Gomez","given":"Hermenegildo"},{"family":"Guerola-Navarro","given":"Vicente"},{"family":"Oltra-Badenes","given":"Raul"},{"family":"Lozano-Quilis","given":"Jos Antonio"}],"issued":{"date-parts":[["2020"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Gil-Gomez et al., (2020).
ii. E-commerce Platform Upgrade
It is an important issue for a transaction in online business through a strong e-commerce site.
The shopping cart must be usable by the user, which allows them to find the icons of goods and the ability to buy them in one click ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"BYXupBta","properties":{"formattedCitation":"(Borowski, 2021)","plainCitation":"(Borowski, 2021)","noteIndex":0},"citationItems":[{"id":109,"uris":["http://zotero.org/users/local/PTzmT0bS/items/5DRXIUD5"],"itemData":{"id":109,"type":"article-journal","container-title":"Energies","issue":"7","note":"publisher: MDPI","page":"1885","source":"Google Scholar","title":"Digitization, digital twins, blockchain, and industry 4.0 as elements of management process in enterprises in the energy sector","volume":"14","author":[{"family":"Borowski","given":"Piotr F."}],"issued":{"date-parts":[["2021"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Borowski, 2021).
This may include the design of the tracking system and customer managers to be run by the software.
iii. Social Media Strategy
The Go Native social media strategy is not complete unless it involves creating and setting up the Facebook, Instagram, and Twitter pages.
A marketing strategy must ensure that the brands social media accounts are up-to-date and well-maintained ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"Zp22ooW3","properties":{"formattedCitation":"(Li {i{}et al.}, 2022)","plainCitation":"(Li et al., 2022)","noteIndex":0},"citationItems":[{"id":117,"uris":["http://zotero.org/users/local/PTzmT0bS/items/RF5GH4BR"],"itemData":{"id":117,"type":"article-journal","container-title":"Frontiers in psychology","note":"publisher: Frontiers Media SA","page":"881019","source":"Google Scholar","title":"Evaluating the effectiveness of digital content marketing under mixed reality training platform on the online purchase intention","volume":"13","author":[{"family":"Li","given":"C. H."},{"family":"Chan","given":"O. L. K."},{"family":"Chow","given":"Y. T."},{"family":"Zhang","given":"Xiangying"},{"family":"Tong","given":"P. S."},{"family":"Li","given":"S. P."},{"family":"Ng","given":"H. Y."},{"family":"Keung","given":"K. L."}],"issued":{"date-parts":[["2022"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Li et al., 2022).
The strongest way for the brand to grab the attention of people is by constant pushing of the blog section, promotional events and announcements.
c) Brief cost, resources and scheduleCost:
The budgetary plan involves the website, IT infrastructure and CRM tool investment as well as e-marketing strategy ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"ykgD3fvH","properties":{"formattedCitation":"(Bakir and Mohuc0u8217{}d, 2023)","plainCitation":"(Bakir and Mohd, 2023)","noteIndex":0},"citationItems":[{"id":112,"uris":["http://zotero.org/users/local/PTzmT0bS/items/LYZMHEKV"],"itemData":{"id":112,"type":"article-journal","container-title":"International Journal of Sustainable Development & Planning","issue":"5","source":"Google Scholar","title":"Impact of Strategic Analysis (SWOT) on the Performance of Jordanian Public Shareholding Industrial Companies: The Mediating Role of Scenario Planning.","title-short":"Impact of Strategic Analysis (SWOT) on the Performance of Jordanian Public Shareholding Industrial Companies","URL":"https://www.researchgate.net/profile/Sahar-Abu-Bakir/publication/371202253_Impact_of_Strategic_Analysis_SWOT_on_the_Performance_of_Jordanian_Public_Shareholding_Industrial_Companies_The_Mediating_Role_of_Scenario_Planning/links/647b61772cad460a1bf13b46/Impact-of-Strategic-Analysis-SWOT-on-the-Performance-of-Jordanian-Public-Shareholding-Industrial-Companies-The-Mediating-Role-of-Scenario-Planning.pdf","volume":"18","author":[{"family":"Bakir","given":"Abu"},{"family":"Moh'd","given":"Sahar"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2023"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Bakir and Mohd, 2023).
Resources:
The team is made of web designers, programmers, and marketers who are team players and project managers.
Schedule:
This strategy roadmap is composed of two stages: preparation and creativity where the stages involve web launching, marketing campaign branding launching and engaging the customer relationships ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"8MmwvaU6","properties":{"formattedCitation":"(Kalaignanam {i{}et al.}, 2021)","plainCitation":"(Kalaignanam et al., 2021)","noteIndex":0},"citationItems":[{"id":104,"uris":["http://zotero.org/users/local/PTzmT0bS/items/HXWV7YGQ"],"itemData":{"id":104,"type":"article-journal","abstract":"Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels and shown to be distinct from related concepts in marketing and allied fields. The authors highlight the firm challenges in executing marketing agility, including ensuring brand consistency, scaling agility across the marketing ecosystem, managing data privacy concerns, pursuing marketing agility as a fad, and hiring marketing leaders. The authors identify the antecedents of marketing agility at the organizational, team, marketing leadership, and employee levels and provide a roadmap for future research. The authors caution that marketing agility may not be well-suited for all firms and all marketing activities.","container-title":"Journal of Marketing","DOI":"10.1177/0022242920952760","ISSN":"0022-2429, 1547-7185","issue":"1","journalAbbreviation":"Journal of Marketing","language":"en","page":"35-58","source":"DOI.org (Crossref)","title":"Marketing Agility: The Concept, Antecedents, and a Research Agenda","title-short":"Marketing Agility","volume":"85","author":[{"family":"Kalaignanam","given":"Kartik"},{"family":"Tuli","given":"Kapil R."},{"family":"Kushwaha","given":"Tarun"},{"family":"Lee","given":"Leonard"},{"family":"Gal","given":"David"}],"issued":{"date-parts":[["2021",1]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Kalaignanam et al., 2021).
d) Work Breakdown Structure (WBS)
Figure SEQ Figure * ARABIC 1: Work Breakdown Structure (WBS)
Source: ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"yWnGemE9","properties":{"formattedCitation":"(Kalaignanam {i{}et al.}, 2021)","plainCitation":"(Kalaignanam et al., 2021)","noteIndex":0},"citationItems":[{"id":104,"uris":["http://zotero.org/users/local/PTzmT0bS/items/HXWV7YGQ"],"itemData":{"id":104,"type":"article-journal","abstract":"Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels and shown to be distinct from related concepts in marketing and allied fields. The authors highlight the firm challenges in executing marketing agility, including ensuring brand consistency, scaling agility across the marketing ecosystem, managing data privacy concerns, pursuing marketing agility as a fad, and hiring marketing leaders. The authors identify the antecedents of marketing agility at the organizational, team, marketing leadership, and employee levels and provide a roadmap for future research. The authors caution that marketing agility may not be well-suited for all firms and all marketing activities.","container-title":"Journal of Marketing","DOI":"10.1177/0022242920952760","ISSN":"0022-2429, 1547-7185","issue":"1","journalAbbreviation":"Journal of Marketing","language":"en","page":"35-58","source":"DOI.org (Crossref)","title":"Marketing Agility: The Concept, Antecedents, and a Research Agenda","title-short":"Marketing Agility","volume":"85","author":[{"family":"Kalaignanam","given":"Kartik"},{"family":"Tuli","given":"Kapil R."},{"family":"Kushwaha","given":"Tarun"},{"family":"Lee","given":"Leonard"},{"family":"Gal","given":"David"}],"issued":{"date-parts":[["2021",1]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Kalaignanam et al., 2021)
3. SWOT Analysisa) SWOT Analysis
Figure SEQ Figure * ARABIC 2: SWOT Analysis
Source: ( ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"NHrQuS41","properties":{"unsorted":true,"formattedCitation":"(Hasan and Sohail, 2021)","plainCitation":"(Hasan and Sohail, 2021)","noteIndex":0},"citationItems":[{"id":116,"uris":["http://zotero.org/users/local/PTzmT0bS/items/AC49QRYT"],"itemData":{"id":116,"type":"article-journal","container-title":"Journal of International Consumer Marketing","DOI":"10.1080/08961530.2020.1795043","ISSN":"0896-1530, 1528-7068","issue":"3","journalAbbreviation":"Journal of International Consumer Marketing","language":"en","page":"350-367","source":"DOI.org (Crossref)","title":"The Influence of Social Media Marketing on Consumers Purchase Decision: Investigating the Effects of Local and Nonlocal Brands","title-short":"The Influence of Social Media Marketing on Consumers Purchase Decision","volume":"33","author":[{"family":"Hasan","given":"Mehedi"},{"family":"Sohail","given":"M. Sadiq"}],"issued":{"date-parts":[["2021",5,27]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Hasan and Sohail, 2021)
b) Recommendationsi. Make Unique Selling Point(s) or USP(s) as the main selling feature, to be unique from other competitors in the market
Given the dominance of e-commerce players like Amazon who could be seen as competitors, GoNative should focus mainly on its USPs (unique selling points) in order to differentiate from others and attract a larger market share. A company may underline that its actors care about the environment and adhere to fair practices, including those of Australian native producers ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"OJli19HM","properties":{"formattedCitation":"(Hoffman {i{}et al.}, 2022)","plainCitation":"(Hoffman et al., 2022)","noteIndex":0},"citationItems":[{"id":102,"uris":["http://zotero.org/users/local/PTzmT0bS/items/BB5I9UIQ"],"itemData":{"id":102,"type":"article-journal","container-title":"Journal of Marketing","DOI":"10.1177/00222429211061636","ISSN":"0022-2429, 1547-7185","issue":"1","journalAbbreviation":"Journal of Marketing","language":"en","page":"1-6","source":"DOI.org (Crossref)","title":"The Rise of New Technologies in Marketing: A Framework and Outlook","title-short":"The Rise of New Technologies in Marketing","volume":"86","author":[{"family":"Hoffman","given":"Donna L."},{"family":"Moreau","given":"C. Page"},{"family":"Stremersch","given":"Stefan"},{"family":"Wedel","given":"Michel"}],"issued":{"date-parts":[["2022",1]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Hoffman et al., 2022).
ii. Use strategic social media integration for the e-commerce site.
GoNative needs to have social media platforms as an extension to its e-commerce website by integrating the accounts to allow visitors to have easier access and thereby increase sales. Social media feeds should be enabled on product pages, at checkout, via social network credentials should be applied and discounts can be announced through social media campaigns to popularise them.
iii. Consider the social media sentiments and adjust the strategy based on those responses
GOneNative needs to have an ongoing measurement of social media sentiment and to innovate social media techniques in order to be visible to the audience and have a good reception for its social media marketing campaigns ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"sAstEdCY","properties":{"formattedCitation":"(Palazzo, 2024)","plainCitation":"(Palazzo, 2024)","noteIndex":0},"citationItems":[{"id":111,"uris":["http://zotero.org/users/local/PTzmT0bS/items/4FD9MHJS"],"itemData":{"id":111,"type":"chapter","container-title":"Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities","ISBN":"978-1-83797-205-0","license":"https://www.emerald.com/insight/site-policies","note":"DOI: 10.1108/978-1-83797-204-320241004","page":"53-70","publisher":"Emerald Publishing Limited","source":"DOI.org (Crossref)","title":"The SWOT Analysis: An Evolving Decision-Making Model","title-short":"The SWOT Analysis","URL":"https://www.emerald.com/insight/content/doi/10.1108/978-1-83797-204-320241004/full/html","container-author":[{"family":"Palazzo","given":"Maria"},{"family":"Micozzi","given":"Alessandra"}],"author":[{"family":"Palazzo","given":"Maria"}],"accessed":{"date-parts":[["2024",4,15]]},"issued":{"date-parts":[["2024",2,16]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Palazzo, 2024). One of the main tasks here is responding to the audience where it states feedback, deleting negative reviews and transforming the material as per the audience interactions.
4. Stakeholders
Figure SEQ Figure * ARABIC 3: Stakeholders and their Roles
Source: ( ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"T30P3lgM","properties":{"formattedCitation":"(Elfani and Nugroho, 2022)","plainCitation":"(Elfani and Nugroho, 2022)","noteIndex":0},"citationItems":[{"id":113,"uris":["http://zotero.org/users/local/PTzmT0bS/items/KBRF6DW5"],"itemData":{"id":113,"type":"article-journal","container-title":"Syntax Literate; Jurnal Ilmiah Indonesia","issue":"12","page":"1987119886","source":"Google Scholar","title":"Achieving Competitive Advantage And Mitigating Disruption Through Strategic Planning With SWOT Analysis: A Literature Review","title-short":"Achieving Competitive Advantage And Mitigating Disruption Through Strategic Planning With SWOT Analysis","volume":"7","author":[{"family":"Elfani","given":"Nisrina Zahra"},{"family":"Nugroho","given":"Bernardus Yuliarto"}],"issued":{"date-parts":[["2022"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} Elfani and Nugroho, 2022)
The GoNative Pty. website which is e-commerce innovated and has real-time updates united with an active social media campaign and a well-integrated digital marketing program is crucial for the business. There are multiples of its products that can be extended which include offering targeted products and single offerings specific to the market, and promotions as well which makes for additional avenues for revenue generation. This procedure will produce relevant Australian native products in order to get an advantage from the challenge-driven demand and, at the same time, keep up with the market changes. The company is to be the critical distributor that motivates the development of business ventures.
References ADDIN ZOTERO_BIBL {"uncited":[],"omitted":[],"custom":[]} CSL_BIBLIOGRAPHY Bakir, A. and Mohd, S. (2023) Impact of Strategic Analysis (SWOT) on the Performance of Jordanian Public Shareholding Industrial Companies: The Mediating Role of Scenario Planning., International Journal of Sustainable Development & Planning, 18(5). Available at: https://www.researchgate.net/profile/Sahar-Abu-Bakir/publication/371202253_Impact_of_Strategic_Analysis_SWOT_on_the_Performance_of_Jordanian_Public_Shareholding_Industrial_Companies_The_Mediating_Role_of_Scenario_Planning/links/647b61772cad460a1bf13b46/Impact-of-Strategic-Analysis-SWOT-on-the-Performance-of-Jordanian-Public-Shareholding-Industrial-Companies-The-Mediating-Role-of-Scenario-Planning.pdf (Accessed: 15 April 2024).
Borowski, P.F. (2021) Digitization, digital twins, blockchain, and industry 4.0 as elements of management process in enterprises in the energy sector, Energies, 14(7), p. 1885.
Chandy, R.K. et al. (2021) Better Marketing for a Better World, Journal of Marketing, 85(3), pp. 19. Available at: https://doi.org/10.1177/00222429211003690.
Elfani, N.Z. and Nugroho, B.Y. (2022) Achieving Competitive Advantage And Mitigating Disruption Through Strategic Planning With SWOT Analysis: A Literature Review, Syntax Literate; Jurnal Ilmiah Indonesia, 7(12), pp. 1987119886.
Gil-Gomez, H. et al. (2020) Customer relationship management: digital transformation and sustainable business model innovation, Economic research-Ekonomska istraivanja, 33(1), pp. 27332750.
Hasan, M. and Sohail, M.S. (2021) The Influence of Social Media Marketing on Consumers Purchase Decision: Investigating the Effects of Local and Nonlocal Brands, Journal of International Consumer Marketing, 33(3), pp. 350367. Available at: https://doi.org/10.1080/08961530.2020.1795043.
Ho, J., Pang, C. and Choy, C. (2020) Content marketing capability building: a conceptual framework, Journal of Research in Interactive Marketing, 14(1), pp. 133151. Available at: https://doi.org/10.1108/JRIM-06-2018-0082.
Hoffman, D.L. et al. (2022) The Rise of New Technologies in Marketing: A Framework and Outlook, Journal of Marketing, 86(1), pp. 16. Available at: https://doi.org/10.1177/00222429211061636.
Kalaignanam, K. et al. (2021) Marketing Agility: The Concept, Antecedents, and a Research Agenda, Journal of Marketing, 85(1), pp. 3558. Available at: https://doi.org/10.1177/0022242920952760.
Li, C.H. et al. (2022) Evaluating the effectiveness of digital content marketing under mixed reality training platform on the online purchase intention, Frontiers in psychology, 13, p. 881019.
MacInnis, D.J. et al. (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research, Journal of Marketing, 84(2), pp. 123. Available at: https://doi.org/10.1177/0022242919889876.
Palazzo, M. (2024) The SWOT Analysis: An Evolving Decision-Making Model, in Palazzo, M. and Micozzi, A., Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities. Emerald Publishing Limited, pp. 5370. Available at: https://doi.org/10.1108/978-1-83797-204-320241004.
