The Internationalization of Ecokit Australia into China
- Subject Code :
MBG774
- University :
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Summative Assessment Task (Individual) |
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Brief Description of the Assessment Task |
For your graded assessment, you will receive an industry brief (case study) and identify international opportunities and formulate recommendations to pursue the opportunities in line with organisational capabilities and are socially and culturally responsible. |
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Details of the Student Output |
For your graded assessment, you will need to prepare a written report of ~ 2,500 words that articulates the key concerns/recommendations that they identified in your study. |
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Grading and Weighting (% Total Marks for the Unit) |
50% |
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This Task Assesses Your Achievement of These Unit Learning Outcomes |
ULO3: Evaluate an organisation's capacity to engage in international business activities with respect to its strategy and prevailing organisational environment. ULO4: Formulate recommendations for different types of business organisations to take advantage of international business opportunities in socially, culturally and environmentally responsible ways. |
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This Task Assesses Your Achievement of These Graduate Learning Outcomes |
GLO1: Application of discipline-specific knowledge GLOS: Requires recommendations that address problems presented in different contexts GLOS: Requires consideration of global political, cultural and social contexts |
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How and When You Will Receive Feedback on Your Work |
The grader will provide feedback on each component mentioned in the rubric. They will also add areas of improvement/suggestions and recommendations for improvement. |
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When and How to Submit Your Work |
The submission report needs to be uploaded as a doc file on the upGrad platform before the assessment deadline mentioned on the platform. |
Assessment Task
Identify international opportunities and formulate recommendations for pursuing those opportunities in line with organisational capabilities and which are socially and culturally responsible. Using the organisation's brief, you should:
- Identify the international business opportunities that you will pursue.
- Develop recommendations for the company which includes addressing:
- The appropriate international strategy chosen
- The entry mode chosen
- The international organisation design chosen
- The international marketing strategy chosen
- The international human resource strategy chosen
- Students should conclude their assignment, with articulating the key concerns/recommendations that they identified in their study.
What Makes a Good Quality Assignment?
- It's based on good quality research and your ability to present a vast amount of information succinctly and in a convincing way.
- You need to read broadly on theories, models, and frameworks relevant to international business, and especially related to the modules 5, 6, 7 & 8.
- You have good quality sources of information (academic journal articles, business practitioner articles, and textbooks **please don't use Wikipedia or dubious references, or no name references from strange websites**).
- How well you use these resources support to your arguments.
- Your information is realistic, relevant, and would be useful for the company/person conducting international business.
- You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).
- Your final report doesn't exceed 2500 words in total.
- Your report should be typed, double spaced, 12-point font, and has headings (further information on report format is provided below).
- Always ensure that your final submitted assessment is your own work, creation, and analysis. Where you have used generative AI (genAI) in developing your assessment (for example, in the development of ideas, problem solving, data analysis, significant writing feedback) you should acknowledge your use of genAI. It is essential that you provide details about where and how you have used it. Please refer to the Deakin guidelines on the use of generative AI.
You should conclude your assignment, by articulating the key concerns/recommendations that you identified in your study.
Project Structure
Your title paper should follow the following format:
- Title page - Assignment, Name and student ID.
- Introduction (200-300)
- In this section you will highlight what you are going to examine in your case study report and how and why?
- Body of the paper: In this section you should address the main crux of the assignment, which will include addressing the:
- The appropriate international strategy chosen
- The entry mode chosen
- The entry mode chosen
- The international organisation design chosen
- The international marketing strategy chosen
- The international human resource strategy chosen.
- Conclusion/Recommendations (200-300): In this section you summarize your main findings from your analysis and discuss the implications of your main findings of your case study analysis.
- References: You should have about 10-20 references.
