The Search Engine Market Effect of Advertising Case Study - IT Assignment Help

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September 2021, online search engine Bing accounted for nearly 7 percent of the global search market, while market leader Google had a market share of 86.64 percent. Meanwhile, Yahoo's market share was 2.75 percent during that period. Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021. The majority of Google revenues are generated through advertising. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices and other ventures. As a result, Google earned one of the highest tech company revenues in 2020 with roughly 181.69 billion U.S. dollars Write your findings in a report. Within your report you must address the following points: 1. Outline the characteristics of market structure(s) for the chosen alternative search engine and compare it to other market structures. 2. Discuss product differentiation and its effects on deciding profit-maximising quantity and price of both Google and your chosen alternative search engine. 3. Discuss the effect of advertising, brand and loyalty on deciding profit-maximising quantity and price of both Google and your chosen alternative search engine. 4. Use primary and secondary data to analyse market structures, produce diagrams, compare the equilibrium of both Google and your chosen alternative search engine in the short and long run.
 

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