This Assessment Guide is extracted from the Subject Guide. Students are reminded to check the Subject Guide for full information about this subject.
This Assessment Guide is extracted from the Subject Guide. Students are reminded to check the Subject Guide for full information about this subject. The Subject Guide is available on the LMS.
Assignment Two- 2A : Scenario-based Video Presentation (with written Project Proposal) weightage 30 %
Assignment 2B- Forum discussion, weightage 10 %
Due Date Weight
2A: Scenario-based Video Presentation (25%)
(with written Project Proposal) (5 %) Total = 30% Week 6 August 28, 2022 ( Sunday 11:45pm) LMS Dropbox 30%
2B: Forum discussion in LMS ( 10%) Week 7 September 4, 2022 ( Sunday, 11.45pm) 10 %
Total weightage 40 %
SCENARIO BASED PROJECT: The Tourism & Hospitality
The Scenario
The Tourism & Hospitality Sector (both in NSW or Victoria) has been affected by COVID 19 pandemic and recent environmental problems (forest fires, floods, landslides etc). Under these conditions, The Tourism & Hospitality sector in Australia has been affected by low numbers of tourist arrivals, poor participants at T & H based events and declining occupancy rates at the hotels and resorts . Tourism Australia is planning on a new business strategy.
Tourism Australia has appointed you as the primary consultant for this PROJECT. You are required to submit a Major Proposal to stimulate tourism and the hospitality sector.
One project conceived is a Major International Tourism & Hospitality EVENT- AUSTRALIAN FOOD AND WINE FESTIVAL AT YARRA VALLEY (VICTORIA) OR HUNTER VALLEY (New South Wales).
Refer Websites:
Yarra Valley, Victoria: https://yarravalleywinerytoursmelbourne.com.au/
Hunter Valley New South Wales: https://huntervalleytoursydney.com.au/
Tourism Australia requires your expertise to apply your managerial skills and knowledge to address the following key areas in your Proposal:
Your Challenge
Establish a new strategy and target market,
Stimulate tourist interest for The Tourism & Hospitality Event - AUSTRALIAN FOOD AND WINE FESTIVAL AT YARRA VALLEY (VICTORIA) OR HUNTER VALLEY (New South Wales).
Using this Major International EVENT in either Victoria or NSW.
Increase the demand for occupancy by guests (domestic & International) at the Hotels .
Promote The Tourism & Hospitality Event as sustainable event.
Use Digital Media to accelerate destination to Victoria or NSW
Plan using a 3 year Timeline for promoting and implementation of the Event.
The scenario is time-based, with Tourism Australia constantly evaluating your proposal against key performance indicators using a timeline method for the event organisation, hotel accommodation, sustainable destination facilities and digital promotions. The Proposal must show how these activities could contribute to the organisations bottom line . The Proposal must have an action plan and an estimated budget.
I WILL SHARE WITH YOU SOME OF THE MAJOR INTERNATIONAL T & H EVENTS THAT I HAVE ORGANISED IN MALAYSIA, SINGAPORE, S.KOREA, INDONESIA AND AUSTRALIA (Melbourne) DURING THE LECTURES.
2A: Task Requirements:
Please choose Melbourne wine festival
The students are expected to present a VIDEO PRESENTATION (including a 1000 words- written document on BUSINESS PROPOSAL for the T & H Event.
2A(i) Project Proposal on AUSTRALIAN FOOD AND WINE FESTIVAL WORD LIMT: 1000 WORDS (5%).
Write in own words APPROXIMATELY 1 PAGE (or maximum of 1000 words)
Describing the AUSTRALIAN FOOD AND WINE FESTIVAL, LOCATION (Victoria or New south Wales)
How to reach the Event location ( directions to Festival location, transport, accommodation website)
Provide a promotional Digital Poster Design- for . AUSTRALIAN FOOD AND WINE FESTIVAL2A (ii) The VIDEO PRESENTATION ON THE AUSTRALIAN FOOD AND WINE FESTIVAL (WITH YOUR VOICE INCLUDED ON MP4) 25 %
PRESENTATION Structure should include, but NOT limited to my suggestion
PPt 1- Propose a Major International Tourism & Hospitality- AUSTRALIAN FOOD AND WINE FESTIVAL (innovative and attractive powerful first (1) page. Use colour, image, music, action
PPT 2 Brief on the International Event in either NSW or Victoria.
PPT 3- New strategy and target markets- your rationale,
PPT 4- Brief proposal on Tourism Sustainable project at the Event
PPT 5- Promotion of the Event- Digital Media to reach domestic and international Tourist markets
(Mandatory - attach a Digital Poster for Social Media platforms).
PPT 6 Propose a Three (3) year Action Plans to Increase Tourism and Hospitality and measure organisational performance of EVENT.
PPT 7- Conclusion.
Add any other power points where required.
Support your analysis with statistical data & research data
Assignment Three (3): SCENARIO BASED PROJECT REPORT (INDIVIDUAL ) - The Tourism & Hospitality AUSTRALIAN FOOD AND WINE FESTIVAL
Due Date Weight
Individual Report Week 11 October 2, Sunday 11:45pm 40%
Due: Week 11: Sunday, October 2nd, 2022 (Sunday, 11.45 pm)
Learning Objectives Assessed: 1, 2, & 3
Weight: 40%
Format: Business Report
Task Length: 2500 to 3000 Words
Submission: Turnitin Dropbox
Task Description
This SCENARIO BASED PROJECT is a major assessment carrying 40% of the marks for the subject. It is here that students will learn to align the pedagogy with the demands of the workplace.
The project is a rigorous and robust indication of the student teams ability to integrate theory and application and explain concepts, situations and outcomes by way of analysis.
Critical-reflection, consistent engagement and research skills are required by the students to arrive at an acceptable solution to selected industry problem/opportunity at the core of their project.
SCENARIO BASED PROJECT: AUSTRALIAN FOOD AND WINE FESTIVAL Event
The Scenario
The Tourism & Hospitality Sector (both in NSW or Victoria) has been affected by COVID 19 pandemic and recent environmental problems (forest fires, floods, landslides etc). Under these conditions, The Tourism & Hospitality sector has been affected by low numbers of tourist arrivals, poor participants at T & H based events and declining occupancy rates at the hotels and resorts . Tourism Australia is planning on a new business strategy.
Tourism Australia has appointed you as the primary consultant for this PROJECT. You are required to submit a Major Proposal to stimulate tourism and the hospitality sector. One project conceived is a Major International Tourism & Hospitality - The Tourism & Hospitality AUSTRALIAN FOOD AND WINE FESTIVAL Tourism Australia requires your expertise to apply your managerial skills and knowledge to address the following key areas in your Proposal:
Your Challenge
Establish a new strategy and target market,
Stimulate tourist interest for AUSTRALIAN FOOD AND WINE FESTIVAL
This Major International EVENT is in either Victoria or NSW (your choice).
Increase the demand for occupancy by guests (domestic & International) at the Hotels .
Promote The Tourism & Hospitality Event as sustainable event.
Use Digital Media to accelerate destination to Victoria or NSW
Plan using a 3 year Timeline for promoting and implementation of the Event.
The scenario is time-based, with Tourism Australia constantly evaluating your proposal against key performance indicators using a timeline method for the event organisation, hotel accommodation, sustainable destination facilities and digital promotions. The Proposal must show how these activities could contribute to the organisations bottom line . The Proposal must have an action plan and an estimated budget.
I WILL SHARE WITH YOU SOME OF THE MAJOR INTERNATIONAL T & H EVENTS THAT I HAVE ORGANISED IN MALAYSIA, SINGAPORE, S.KOREA, INDONESIA AND AUSTRALIA (Melbourne) DURING THE LECTURES.
Task Requirements:
The students are expected to write a 2500 to 3000 words BUSINESS PROPOSAL for the T & H Event. The REPORT should include,
Executive Summary (3 paragraphs on the Proposal of International Event, Issues and Recommendation)
Remember use tables, charts to reduce description BUT discussion is important.
1.Introduction: AUSTRALIAN FOOD AND WINE FESTIVAL ( include brief, activities, date, location etc) 1-2 paragraphs
2. Macro and micro analysis of environment (provide high value data, graphs, charts) Analysis using SWOT, Porters, Marketing Models etc. Critical Commentary on of country, state (NSW or Victoria) and Event. (1-2 paragraphs only your critical assessments) * use of diagrams will reduce description.
3.Propose Rationale: How to stimulate tourist interest for The Tourism & Hospitality Event ( 1 paragraph)
4.Trends in the Tourism and Hospitality Sector (provide high value information) your assessment of future T & H sector 2022 onwards ( 1-2 paragraph of your assessments).
5. Strategy for the International Event (Target Market, Sustainability, Digital Promotion ) ( I paragraph)
6.. Target Market ( segments, travel Industry- domestic and International) ; participants and officials; family and friends, supporters, etc ( 1 paragraph; use tables)
7.. Tourism and Hospitality: benefits for the sector from this international Event ( 1-2 paragraphs)
8.. Sustainable sustainable projects included during the Event eg use of carbon free materials, environment friendly activities, facilities, infrastructure, accommodation (regional hotels, resorts etc) opening and closing ceremonies, banquet facilities, refurbishments, other facilities to attract target segment ( 1-2 paragraphs)
9.. Digital Promotion: relevant platforms to attract target markets, why?, how ? Rational ( 1 paragraph)
10. Operational plan : 3 Year Plan ( use table) How do intend to measure performance- timeline- 2022; 2023, 2024) ( 1 paragraph)
11..Proposed solution and its intended outcomes ( Strategy, Sustainability, Marketing Mix- Promotion & Digital Marketing) ( 1-2 paragraph)
9. Conclusion/Summary ( one paragraph)
10. References
Support your analysis with research data
Prescribed Text
Miriam, F. 2020, Employability and Skills Handbook for Tourism, Hospitality and Events StudentsPaperback, Routledge, 2020).
Recommended Readings/Additional Resources
Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2013). Tourism: Principles and Practice
(5th Ed.). Harlow: Pearson.
Goeldner, C.R.,& Brent Ritchie,J.R.(2009).Tourism: Principles, Practices, Philosophies (11th Ed.). Hoboken, N.J.: John Wiley and Sons.
Ninemeier, J., & Perdue J. (2008). Discovering hospitality and tourism: The worlds greatest industry. Pearson
Walker, J. R. (2017). Exploring the Hospitality Industry, Global Edition. Boston: Pearson.
Walker, J. R. (2017). Introduction to Hospitality, Global Edition. Harlow: Pearson.
Weaver, D., & Lawton, L. (2010). Tourism management (4th Ed.). Milton, QLD: John Wiley & Sons Australia
Please see the subject Moodle site for additional readings and resources.
Relevant Journal Articles
Cameron, C. (2017). The strategic and legal risks of work-integrated learning: An enterprise risk management perspective. Asia-Pacific Journal of Cooperative Education, 18(3), 243-256.
Cormier, L., & Drewery, D. (2017). Examining the effect of co-op non-employment and ejection sensitivity on subjective well-being. Asia-Pacific Journal of Cooperative Education, 18(3), 213-224.
Jackson, D. (2013). The contribution of work-integrated learning to undergraduate employability skill outcomes. Asia-Pacific Journal of Cooperative Education, 14(2), 99- 115
Lucas, P. (2017). Positioning critical reflection within cooperative education: A transactional model. Asia-Pacific Journal of Cooperative Education, 18(3), 257-268
Wood, Y., & Roberts M. (2017). Cooperative education in hospitality and tourism: Extending standard categorization systems for the classification of industry placements. Asia-Pacific Journal of Cooperative Education, 18(3), 269-292
Relevant Journal Titles
Current Issues in TourismInternational Journal of Contemporary Hospitality ManagementJournal of Hospitality & Tourism EducationJournal of Tourism & Cultural ChangeJournal of Tourism Challenges and Trends
