#1 Initial Decisions taken on the basis of
Customer support percentage: A & B require customer support, others do not . For C they had given feedback for lack of customer support for gave them a percentage.
For D it is 0
With increase of each customer executive the price increase by manifold. So, I strategically, placed less customer support and gave a high percentage to segments who need it.
Increased the price from 142 -148 to see the market response and increase the profitability.
Discounts C does not need any discounts and price does not make a difference to them so no discounts for them
For D, price is the major inflection point for given them the m the highest discount 20%, A & B are given some average discount
Discounts for the vendors are given on the basis on how much they are asking for. Initially gave them a higher discount around 10%
Market research Depending on which segment prioritises what % was given.
depending on the actual and desired for each segment Market research money for fixed. Initially I gave no money for latency and less for efficiency.
Social media for social media spending I spend a lot of money on training and support. Initially no money on customer persuasion was given as I wanted to fix the product first. Money was invested into direct customer communication.
#2 Later decisions were taken based on:
The news that spread for eg. If the customers are not happy with the price increase, then I put back the same price
Customer feedback - the star ratings customers gave and the reasons why they were unhappy. For eg if the customers were unhappy due to customer service or latency or weight of the sensor; I tweaked those.
Market research How much more market research was needed to meet the criteria for each segment. In case the market research was met for eg for latency
Price Actual vs. Desired price for each segment. I gave discounts as per actual vs a desired price for each segment.
I mostly used the above criteria to fix the numbers initially and then kept tweaking as per #2 later decisions depending on the market. I experimented in the beginning because of which my profits for certain segments went low but then I started understanding the levers and inflection point that customer and market responses are king.
