Assessment 2a Brief: Data Visualisation and Storytelling
Assessment 2a Brief: Data Visualisation and Storytelling
Intent:This assessment focuses on applying analytical tools and data visualisation to actual data. Through this two-part task, you will learn how to investigate data and interpret analysis outcomes. This task will help you use tools such as Tableau effectively in various contexts.
Objective:This assessment task addresses these subject learning objectives.
Explain customer acquisitionand/or retention challenges and opportunities
Use customer data and insights for decision-making to deliver customer value
Communicate the findings of analytical results effectively
Due date:Monday of Week3by 11:59 pm (Sydney time)
Weighting:20%
Task instructions
Continuing with your dataset from Assessment 1, you need to investigate variables of your interest and find any interesting observations or patterns. Using Tableau or other data visualisation tool, generate tables or charts to describe your key variables in your data. You may use the following steps.
Select key variables that you want to investigate or talk about based on your business problem from Assessment 1, such as demographic or behavioural characteristics of customers, product usage, sales figures or trends, etc.
Generate tables or charts that best describe your variables of interest in Tableau or other data visualisation tool.
Export (worksheet, menu export image) the tables or charts that are relevant to your story. Copy them into a PowerPoint presentation. You may use (the attached template) the UTS template if you wish. This will help prepare you for your final presentation as you will potentially present some of these visuals / can continue to edit this template for your own use.
Write an introduction slide which summarises the problem and the questions this analysis is seeking to address.
Write a brief insight of approximately 25 words for each output slide and what it means for addressing your business problem / questions.
Note that this task is about descriptive analysis of your data. You do not need to run any predictive or sophisticated analytics to make recommendations just yet.
***If you need to change your dataset from Assessment 1, discuss this with your Subject coordinator.
Referencing:No referencing is required for this assessment.
Other requirements:
You are permitted to use Generative AI in the completion of this assessment, within the guidelines.
Keep the documentation you collect whilst completing this assignment, such as search history, draft documents, detailed notes etc. (these should be kept for 4 months after your submission).
You may be required to complete a viva regarding your assignment.
Length: Maximum 10 slides, each slide containing no more than one or two tables or charts
Format:Ensure that the file you upload contains filename: Surname_Student number_Subject number_Assessment 2a.
