Assignment Conceptual Marketing Plan (Video Presentation)
Assignment Conceptual Marketing Plan (Video Presentation)
Value:40% of the final mark
Group or individual:Individual
Time limit:6 minute video presentation(maximum)
Due date:26 May (Sunday), 2024 by 11.30pm
Instructions
Assignment 3 requires the students to work individually to prepare the recommendation part of the marketing plan forAdairs Limited (https://www.adairs.com.au/Links to an external site.). The company is seeking recommendations on their future marketing direction that includes opening a new concept store in Australia. This new concept storewill be anAdairs Super Storewhich will be a 30% larger version of their current Adairs Homemaker format but with additional offerings.Consequently, the group is seeking your input for the target market(s), additional product offerings, new location [a specific street address] and launch communications plan. Specifically, the new store is designed to be a concept store that could sell new categories of product and/or target new customer segments. You can assume that the new store will be 30% larger than the presentAdairs Homemaker formatstores.
Given that this is a national group, you have been asked to present your recommendations in a6-minute video (maximum)that will be viewed by Adair's head office staff in Melbourne and key staff in different states [this is just part of the scenario in practice your video will only be viewed by your lecturer/marker]. You will not be present at the viewing, and to make a good impression your presentation needs to have a logical flow, be clear, and concise, and of a professional standard. Remember, you only have 6 minutes [360 seconds] to communicate your recommendations and the benefits that can be achieved. Therefore, it is important to be succinct and to the point.
Your assignment should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit.The mark for this assessment will dependprimarily on presenting appropriate and supporting evidence and on the ability to justify the recommendations.
The presentation is a video recorded via PowerPoint utilizing your PowerPoint slides. Please see other links under assignment 3 for details on how to record the presentation using either of these options. It is a requirement to record the presentation with face to the camera.
Resources
APA 7th Referencing GuideLinks to an external site.
Assignment Sample Slidesfrom a prior semester [of course they were ultimately turned into a video before submission]
These sample assignment slides from a prior semester are given as a guide. Simply following the sample assignment slides does not guarantee higher marks for the assignment. Please note the assignment requirements for the current semester, as these are different from the sample assignment semester. Note: These are just examples of the slides this student used in their video [of course they ultimately submitted the video]. They are provided to assist you in producing your own slides.
Assignment 3 sample slides only [no voiceover].pdfDownload Assignment 3 sample slides only [no voiceover].pdf
Feedback
When your results are released, selectView rubric evaluationto the right of this assignment page to access your detailed feedback.
View Rubric
FBL5020 Recommendation presentation
FBL5020 Recommendation presentation
Criteria Ratings Points
Title 5 to >3.99 pts
Exemplary
Title is excellent, creative and grabs viewers' attention immediately. It is memorable.
3.99 to >3.49 pts
Accomplished
Title is very good but not creative enough. It grabs viewers' attention. It is memorable.
3.49 to >2.99 pts
Established
Title is good but not very creative. It can be improved to make it memorable.
2.99 to >2.49 pts
Standard
Title is ok. It can be further improved to make it memorable and to grab viewers' attention.
2.49 to >0 pts
Below Standard
Title can be improved to make it memorable and grab viewers' attention. It is very ordinary at present. And/or there is no title. / 5 pts
Introduction 5 to >3.99 pts
Exemplary
Introduction is excellent. Student has introduced themselves and included an agenda for the presentation.
3.99 to >3.49 pts
Accomplished
Introduction is very good. Student has introduced themselves and included an agenda for the presentation.
3.49 to >2.99 pts
Established
Introduction is good. Student has introduced themselves and included an agenda for the presentation.
2.99 to >2.49 pts
Standard
Introduction is average. Student has introduced themselves and included a somewhat unclear agenda for the presentation.
2.49 to >0 pts
Below Standard
Introduction is below average. And/or the student has not introduced themselves and/or they have included very unclear agenda for the presentation. / 5 pts
Main content 60 to >47.99 pts
Exemplary
The location decision has been well justified and an exact address has been provided. Changes to product offering decisions have been clearly mentioned and well justified. The launch promotion decisions are clear and justifications have been provided for the choice of media.
47.99 to >41.99 pts
Accomplished
The location decision justification is very good and an exact address has been provided. Changes to product offering decisions have been mentioned with some justifications. The launch promotion decisions are good and some justifications have been provided for the choice of media.
41.99 to >35.99 pts
Established
The location decision justification is good with an address provided. And/or changes to product offering decisions have been mentioned with some justifications. And/or the launch promotion decisions are somewhat clear and some justifications have been provided for the choice of media. However, there is room for improvement in the overall discussion with additional justifications needed for the recommendations.
35.99 to >29.99 pts
Standard
The location decision is average and needs more justifications. And/or changes to product offering decisions have been mentioned but are unclear and needs more justifications. And/or the launch promotion decisions are not clear and require more justification. And/or there is room for improvement in the overall discussion.
29.99 to >0 pts
Below Standard
The location decision is below average. And/or no exact address has been provided and the justification is poor. And/or changes to product offering decisions have been mentioned but are not sufficiently justified. And/or the launch promotion decisions are not clear. And/or there is much room for improvement in the overall discussion. / 60 pts
Conclusion 10 to >7.99 pts
Exemplary
The conclusion was well delivered. It succinctly mentioned all the key points in the presentation.
7.99 to >6.99 pts
Accomplished
The conclusion was good. It mentioned majority of the key points in the presentation.
6.99 to >5.99 pts
Established
The conclusion was somewhat good. It mentioned some of the key points in the presentation.
5.99 to >4.99 pts
Standard
The conclusion was average. And/or it mentioned only some of the key points in the presentation. And/or it added new points which were not in the main content.
4.99 to >0 pts
Below Standard
The conclusion was unclear or non-existent. And/or it did not mention all the key points in the presentation and/or also added new points which were not in the main content. / 10 pts
Presentation 20 to >15.99 pts
Exemplary
Presentation was exceptional and well delivered. The slides had excellent balance between visuals and text. The transition among the slides was easy to follow. The presentation honored the allocated time. All resources were appropriately cited.
15.99 to >13.99 pts
Accomplished
Presentation was very good and well delivered. The slides had very good balance between visuals and text. The transition among the slides was easy to follow. The presentation honoured the allocated time. Many or all of the resources were appropriately cited.
13.99 to >11.99 pts
Established
Presentation was good. The slides had some balance between visuals and text. The transition among the slides was somewhat easy to follow. Mostly, the presentation honoured the allocated time. Many resources were appropriately cited.
11.99 to >9.99 pts
Standard
Presentation was average. And/or the slides lacked balance between visuals and text. And/or the transition among the slides was somewhat difficult to follow. And/or the presentation did not honour the allocated time. And/or many resources were not appropriately cited.
9.99 to >0 pts
Below Standard
Presentation was below average. And/or the slides did not have enough visuals or text. And/or the transition among the slides was difficult to follow. And/or the presentation did not honour the allocated time. And/or resources were appropriately cited. / 20 pts
Total points: 0
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