BAHBSM ENTREPRENEURSHIP ASSIGNMENT

BAHBSM ENTREPRENEURSHIP ASSIGNMENT

Assessment Brief

Assessment Details:

Module Title: Entrepreneurship

Assessment Title: Lean Canvas Entrepreneurship Plan and Value Proposition Canvas

Individual/Group Individual

Assessment Weighting 100%

Issue Date: Monday 15th January 2024

Hand In Dates: Monday 12thFebruary by 5pm on Moodle.

Assessment Task Overview:

This is an INDIVIDUAL assessment only.

The first part of the assessment requires you to conceptualize a viable startup/business idea. You will produce a fully developed business plan/report based on your idea. We will use the Lean Canvas format for this.

Your lecturer will give you a comprehensive structure on how this is to be delivered in your lecture and tutorial classes. This will be an individual submission.

The second part of the assessment brief is also individual submission and requires you to produce a value proposition canvas that assess three elements customer jobs, pain points and gain points. This will be produced in the context of your business idea and ultimately will inform your lean canvas value proposition section.

More details are provided below, and your lecturer will give you a specific structural breakdown as the module proceeds.

The Key deliverables are weighted as follows:

Total Assignment Weighting: 100%

Referencing:

Students should place emphasis on referencing all secondary material used correctly. To this end you are encouraged to use the Harvard method of referencing. The Harvard system is used throughout the world and is considered 'the gold standard of academic referencing.

The following links will help you get started:

NCIRL Harvard Guidelines http://bit.ly/XKODyE

Harvard Referencing App http://bit.ly/1qm2YZa

YouTube Tutorial https://bit.ly/2LYQOhi

Component 1: The Lean Canvas Start Up Plan

Task:

The first part of the assessment requires you produce a fully developed Lean Canvas business plan based on a start-up idea that you have conceptualised for potential launch. This can be a concept that you wish to launch or on a fictitious idea that you will use for the purpose of this assignment.

Your start-up idea should be realistic, take an account of opportunity analysis and consider current market dynamics.

Your lecturer will provide you with additional parameters and suggestions as to how to formulate this in class. The word count here is 3000 (Min) 5000 (Max)

The Lean Canvas:

Suggested Structure:

We will be addressing the structure in class and will break it down piece by piece. However, the general structure of the report is as follows:

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Cover Sheet

Abstract

Table of Contents

Introduction

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Problem

Solution

Customer Segments

Unique Value Proposition

Channels

Revenue Streams

Cost Structure

Key Metrics

Unfair Advantage

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Conclusions and Recommendations

Appendix If applicable

Note:

It is essential to demonstrate some evidence of the following elements in both your lean canvas and value proposition elements of your assignment:

Structure/logical Flow

Self-Directed Research (academic and otherwise)

Application of Examples

Statistics/Facts and Figures (from reputable sources).

Component 2: Value Proposition Canvas

Task:

The second task in this brief requires you to produce a value proposition canvas. The VPC will be produced for the same idea that you have used for the lean canvas part of your assessment. The VPC requires you to consider three elements:

Customer Job(s)

Customer Pain Points

Customer Gains

In the submission you will break down and discuss each of the above elements as they specifically apply/relate to your business idea. This then means that you can re-visit the unique value proposition component in your lean canvas and adjust it (if required) to take any new findings or aspects into account.

It is advisable to also include a one page value proposition canvas which you can access here: https://bit.ly/2S3MR85 or here: https://bit.ly/3DvuCDV.

Your lecturer will guide you through this process in class and will give additional recommendations and tips in how you can produce this submission.

END