Context of Business BUS1001

Assignment Brief: Shein Case Study Context of Business

Overview of Tasks:

Task 1 SWOT and PESTEL Factors

• SWOT: Minimum 3 points each, Maximum 5 points
• PESTEL: Minimum 2 points each, Maximum 5 points
  
  

  Task 2 SWOT and PESTEL Application

• Discuss strengths and weaknesses impacting opportunities and threats.
• Recommend strategies for Shein to achieve strategic goals.
• Identify how Shein can leverage strengths and protect against threats.
• Elaborate on 4 opportunities and threats from environmental factors.
  Example: Economic Opportunities for Shein, Environmental Threats, Technological Threats.
  

  Task 3 Suitable Leadership Styles

• Discuss the six types of leadership by Daniel Goleman.
• Recommend 3 leadership styles suitable for Shein if it opens a UK office.
• Include theory and evidence; do not include unrelated leadership theories.
  

  Task 4 Internal Stakeholders

• Identify any 3 key stakeholders of Shein.
• Recommend 2 policies or strategies to meet the expectations of each stakeholder.
• Example stakeholders: Suppliers, Customers, Employees, Investors, Regulatory Authorities.
  

  Task 5 Social and Environmental Responsibilities

• Suggest 3 ways to address criticisms related to social and environmental responsibility.
• Justify your recommendations with long-term benefits for Shein.
  

  Presentation Format:

• Academic report structure
• Cover Page
• Executive Summary (100200 words)
• Table of Contents
• Introduction (Company profile, 100200 words)
• Appropriate use of headings (Do not copy questions)
• Conclusion (100200 words)
• References (Minimum 8, Harvard Referencing Style)
• Evidence of reading and theory application required
• Academic writing style (No first person)
  

  Formatting Guidelines:

• Word count: 25003000 words
• Font: Times New Roman 12, Calibri or Aptos also accepted
• Line spacing: 1.15 or 1.5
• Submit as an MS Word document
  

  FAQ:

• Executive Summary: Mandatory
• Table of Contents: Compulsory
• Headings: Numbering not required
• Avoid personal pronouns