Critical Analysis of Quantitative and Qualitative Data Collection Techniques BMO7005

DATA ANALYSIS ASSIGNMENT

ASSESSMENT 1

ASSESSMENT OVERVIEW

Key Assessment Information

Overview Length or Duration Worth Due

Critical analysis of the difference between aquantitative data collection techniqueand aqualitative data collection technique 1000 words 20% Session 4

PURPOSE

The purpose of this assessment task is to:

Assess your knowledge and understanding of the topics on quantitative and qualitative data collection techniques in research.

Measure your ability in synthesising and applying knowledge to critically appraise data collection techniques and types of data analysis in real-world research context.

The unit learning outcomes assessed are:

LO 1:Articulate a critical and integrated knowledge of the applicability and limitations between major quantitative and qualitative methods in data collection, and between primary and secondary data;

LO 4:Appraise and critique alternative data analysis techniques to identify methods appropriate for the purpose and condition of an analysis; and,

ASSESSMENT STRUCTURE

In this assignment, you will undertake critical analysis of the difference between a quantitative data collection technique and a qualitative data collection technique used in two separate business research studies recently published (last four years) in quality journals recognised by the ABDC (Australian Business Deans Council). The ABDC list is inABDC Journal List (2019 v12)1.xlsxopens in new windowThis assignment requires you to undertake a holistic assessment of a qualitative research approach in a study versus a quantitative research approach in another study. You must select a research article that strictly used a quantitative data collection technique and another that strictly used a qualitative data collection technique. You should not select study that used a mixed method approach. Substantial loss of marks will occur for assignment that selects mixed method study and focuses on the qualitative approach whilst ignoring the quantitative approach (or vice versa). In addition, it is also not appropriate to use both the qualitative approach and the quantitative approach in the same mixed method study to address this assignment requirements.

Each data collection technique in your selected research article must match one of the followings:

Quantitative data collection techniques

Mail survey

Online survey

Telephone survey

Face-to-face survey

Qualitative data collection techniques

Interview

Focus group

Participant observation

Section 1: Two articles listed in ABDC

Provide full references and the ABDC journal ranking category (rating A*, A, B or C) of each selected articles in this individual assignment. Submit a pdf copy of the selected journal articles into the assignment dropbox and provide the URL access link to these articles in the assignment cover page.

Section 2: Address the following questions in this individual assignment:

Analyse the rationale given by the authors for the technique employed in data collection in each of the business research studies. In your analysis, determine whether the data collection technique is appropriate in each study

Evaluate the differences in data collection procedure and instrument used in each of the techniques

What are the advantages and disadvantages reported by the authors in using the respective technique in data collection? Are there any advantages or/and disadvantages not reported by the authors? Assess how these disadvantages may negatively impact the study and recommend strategies to overcome or mitigate the impact from these disadvantages

Briefly describe the data analysis techniques used in these studies. Evaluate the differences in data format and data analysis methods between the studies

Critically assess secondary data as a substitute and as a supplement to data collected through the quantitative and qualitative techniques in the studies

INSTRUCTIONS

To get started on your assessment task, please follow the below instructions.

The word limit for this individual assignment is 1,000 words and must be submitted via VU Collaborate

Please note selection of business research studies and ABDC ranking journals is entirely your choice. However, students are strongly encouraged to select business research studies in their enrolled discipline. It is important to note that the quantitative and qualitative data collection techniques should be selected from the given range of techniques stated in this assignment.

This assignment forms a part of the final mark for the unit, no assistance will be provided by the staff in relation to ascertaining whether your selected articles are appropriate for this assignment. Each student is responsible for ensuring that his/her selected articles address and meet assignment requirements. Thisassignment cover pageopens in new windowwill help you determine whether your selected articles meet assignment requirements. Please note you must complete this assignment cover page and submit it into the assignment dropbox.

In this assignment, you are to use your own words.Do notcopy word-for-word from the sources or present excerpts in quotations or include secondary citation

Your individual assignment will be subjected to originality check through plagiarism software in VU Collaborate. Please note that plagiarism will not be tolerated. VU deals with plagiarism according to theAcademic Integrity and Preventing Plagiarism Policy

Your assignment should be as original as possible. If the similarity rate is high, you will need to revise your assessment and resubmit it before the deadline

You must appropriately reference any sources (such as academic journals articles, books, book chapters) used in your answers (intext referencing) and also have a separate References section at the end of your assignment where you list your sources

Clearly label each question/sub-question you are answering in the assignment

You must provide your full enrolled name, VU student i.d. number and name of your instructor in the assignment cover page

Please submit the following items to the Assignment Dropbox in VU Collaborate:

Yourassignment report inWorddocument(nopdffilefor assignment report);

A PDFcopy of each journal(if a pdf copy is not available, provide URL in the assignment cover page);

A properly completed and signedAssessment Declaration form;opens in new window

A properly completedassignment cover pageopens in new window.

ASSESSMENT CRITERIA

The following levels of criteria will be used to grade this assessment task:

Criterion 1:Appraise methods/ techniques/ data

Criterion 2:Discussion & Analysis

Criterion 3:Assess the appropriateness of methods/ techniques used in the study

Criterion 4:Citations

Criterion 5:Appropriate referencing style (Harvard) has been adopted throughout the report

Criterion 6:Writing & presentation

Criterion 7:Organisation/ Structure

Access the rubric opens in new window for the full marking criteria.