Evaluating Social Impact Initiatives of [Chosen Firm]: A Case Analysis

Task Overview

The Case Analysis is an individually written business report that requires the student to
investigate the social impact of a publicly listed New Zealand firm. This assessment
requires the student to analyse the social impact of a publicly-listed New Zealand firm
based on the concepts and theories discussed in class and featured in the readings in
Weeks 1 – 4. The selected firm must be approved by the lecturer.

Students will take the perspective of a consultant, engaged by the firm to undertake an
evaluation of the organisation’s business strategies, policies, and operations in order to
identify key issues that pertain to its social impact. Students are expected to conduct
secondary research on their chosen firm by gathering online information and publicly
available data. Students must develop recommendations on how the firm may improve
its social impact initiatives.

The report must be well structured and concisely written. It must include essential
information to enable the reader to understand the report's findings, conclusions, and
recommendations. The report must engage with course concepts, theories, and
frameworks to address the following:

350 words

• Provide a brief background on the chosen firm – a brief history, market, industry,
  products and services, organisation, etc. Include here some discussion of the positive
  and negative social impacts of your firm's core business.

400 words

• Identify and describe key programmes, activities, business models, and/or strategies
  that the firm undertakes in order to positively impact society and/or the environment
  (e.g. Fonterra’s KickStart Breakfast programme, Fonterra’s policy to meet the World
  Organisation for Animal Health standards, Fonterra’s activities to limit its carbon
  footprint)
  Guidance: Use Porter & Kramer’s (2011) shared value creation framework to guide the
  analysis

Shared Value explanation and 3-4 initiatives under each piller of
1. Reconceiving products and markets
2. Redefining productivity in the value chain
3. By Enabling local cluster development

400 words

• Explain the social impact of the initiative/s on the firm’s stakeholders (if any)
  Guidance:
  
  * Choose one or two key initiatives (programmes, activities, business models, and/or
  strategies) and undertake a stakeholder assessment based on Laasch & Conaway's
  (2014) model of Stakeholder Mapping

400 words
* Choose one of the above key initiatives and conduct a Corporate Social Performance
(CSP) assessment based on Lasch & Conaway’s (2014) CSP framework

400 words for recommendations and conclusions

• Develop conclusions regarding the firm’s social impact initiatives
• Present and justify recommendations on how the firm could improve its social impact
  initiatives
• Use course readings to support your explanations and justifications
• Use APA 7th edition where appropriate
• Include a reference list

The report has a word limit of 2,000 (+/- 10%) The Executive Summary, References
and Appendices are not included in your word count.

The suggested format for your Report is as follows:

1. Executive Summary: An executive summary is a summary of the whole report on
   one page. It should summarise the Report's Aims, Key Question, Methods, Main
   Findings / Conclusions, and Recommendations
2. Introduction: Introduce the topic and purpose of the report (include some discussion
   of course concepts and ideas that will be relevant for your report)
3. Analysis and Discussion: Brief background of the firm – provide information relevant
   to the analysis; present information relevant to the report's objectives and analyse the
   data that has been gathered (include discussion here of the firm’s social impact
   activities, and how the firms’ stakeholders are impacted)
4. Conclusion: Summarise the body/discussion and state the significance of your
   findings/evaluation

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