HOSP 2006 Revenue And Yield Management For Hospitality And Tourism Assignment

Rationale

You have to demonstrate that you have learned and understood the elements of revenue management, along with the capabilities and skills to analyse data and develop strategies.

Task Description

When it comes to Revenue Management – the main goal is to make revenue or profit for your hotel. For this assessment, we want you to create a report for your HOTS hotel management team. This report must communicate to the management team of your hotel, how you have performed over the first quarter of the year. This report should communicate to the management team what your strategy is in your particular role (i.e. Financial Controller OR Rooms division Manager OR Sales and Marketing Manager OR Revenue Manager OR General Manager). You need to remember, that your individual roles need to align with your hotel’s overall strategy and goals

Task instructions

In the report you must use the following information:

• Figures, tables and illustrations to support your explanations;
• A minimum of five academic sources;
• Reports and statistical information if you consider these are necessary;
• 12-point Arial. 1.5 line spacing, and page number;
• Submit a word document in Turnitin;
• Table of contents
• Harvard Style Referencing, and
• Structure:
  1. Title (Your hotels name and your position within the management team)
  2. Introduction
  3. Report on your first quarter
  4. Strategy for the remainder of the year
  5. Conclusion
  6. References

Specifically, you should explain in detail:

The report needs to:

1. In your role, what is your strategy and how does it align with the overall strategy of your hotel. (Introduction)
2. With revenue management in mind, what decisions have you implemented in the game thus far and justify why. (First three months – which is played in week 2)
3. Using graphs / charts – have these decisions worked?
4. What vital information have you had to share with the your other department heads?
5. What is your strategy going forward and how will you implement it?

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