HPP401 Developing a Health Promotion Campaign to Reduce Alcohol Harm

Written exercise: Senior Health Promotion Advisor

Scenario

FARE has received funding of $6 million from the Tasmanian Government Department of Health to develop and implement a health promotion campaign. The campaign aligns with the Healthy Tasmania Strategic Plan, specifically focus area 7 Reducing alcohol harm.

The aims of the campaign are to:

• reduce risky alcohol use among people aged 45+ in Tasmania


• raise awareness of the National Health and Medical Research Councils Australian Guidelines to reduce health risks from drinking alcohol among people aged 45+ in Tasmania


• increase the number of Tasmanians who are aware of the health benefits of reducing their alcohol use

The campaign will launch on 3 July 2023, and run until 30 June 2026.

You have been assigned to the internal project team that is delivering the campaign.

You have been asked to develop some ideas for promoting the campaign when it launches.

Task

The first deliverable for this task is to develop a one page outline of the ideas you have for promoting the campaign. You might consider:

• Goals, objectives and tactics


• Target audiences


• FAREs communication channels


• Public relations activities


• Health publications


• Health professional networks


• Key stakeholder networks


• budget

The second deliverable for this task is to draft a blog post about the campaign, to be published on the FARE website. The blog post is max 350 words.

Deadline

Sunday April 2^nd , 11:59PM AEDT