Assessment 1

Individual entrepreneur report

Due date

11.59 pm (AEST/AEDT), Sunday 30th Mar (Melbourne time)

Weighting

20%

Word count/length

1,000 words
(+/-10%; the reference list is not included in the word count but in-text citations are)

SILOs

• Explain the start-up formation process, examine the entrepreneurial qualities, and impact of the context and emerging trends (SILO 1).

• Critically analyse a business venture or opportunity by examining the offerings, processes and practices to achieve social and financial outcomes (SILO 2).

Feedback

Results and feedback will be available via Turnitin/LMS within three (3) weeks of the due date.

1. Cover page

Include your full name, student ID, campus, class day and time and tutor's name.

2. Introduction

Brieflyintroduce your report, identifying the entrepreneur you have chosen.

3.Background

Discuss the background of your chosen entrepreneur, including development, family and sociocultural background and other relevant information. Outline how this background might have influenced entrepreneurial propensity and contributed to their success. Don't forget to align this information with relevant entrepreneurship theories/process/frameworks/approaches.

4.Entrepreneurial traits and characteristics

Discuss the characteristics or traits of your chosen entrepreneur with reference to relevant entrepreneurship theories/frameworks/approaches.

5. Recommendations

Suggest future directions for your chosen entrepreneur, including different types of businesses or avenues, such as franchising, mergers or expanding or selling their business. Justify your suggestions.

6. References

You should use a minimum of 10 references, including at least four (4) academic sources. Provide a reference list with full citations usingAPA7 format. All references must be in English.

Assessment 2

Individual business venture analysis

Due date

11.59 pm (AEST/AEDT),Sunday 04th May(Melbourne time)

Weighting

30%

Word count/length

1,300 words
(+/-10%; the reference list is not included in the word count but in-text citations are)

SILOs

• Explain the start-up formation process, examine the entrepreneurial qualities, and impact of the context and emerging trends (SILO 1).

• Critically analyse a business venture or opportunity by examining the offerings, processes and practices to achieve social and financial outcomes (SILO 2).

Feedback

Results and feedback will be available via Turnitin/LMS within three (3) weeks of the due date.

1. Cover page

Include your full name, student ID, campus, class day and time and tutor's name.

2. Introduction

Brieflyintroduce the start-up venture you have chosen, considering:

• What are the major product or service benefits, features or experience?

• Who and where are the ventures targeted customers?

• What customer wants, needs, problems or fears are the venture trying to address?

3.Venture creation process

Discuss how your chosen venture was created or founded, using relevant entrepreneurial framework/process/model/theories to support your analysis.

4.Value proposition

Critically evaluate the value proposition of your chosen venture.

5. Entrepreneurial marketing and finance

Critically evaluate the entrepreneurial marketing strategies and tactics that have been employed at different stages of your chosen venture's development. Consider the type of finance used by the venture, where it was sought and how effective this was at different stages of the venture's development.

6. Recommendations

Provide suggestions for future development or ideas to take the start-up to the 'next level'.

7. References

You should use a minimum of 12 references, including at least five (5) academic sources. Provide a reference list with full citations usingAPA7 format. All references must be in English.

Assessment 3

Individual business model development report

Due date

11.59 pm (AEST/AEDT),Sunday 25th May(Melbourne time)

Weighting

50%

Word count/length

2,200 words
(+/-10%; the reference list is not included in the word count but in-text citations are)

SILOs

• Develop and apply entrepreneurship validation tools to justify the merit and values of an entrepreneurial idea or innovative solution to customer or business problems (SILO 3).

• Effectively communicate an entrepreneurial idea or solution in a professional manner to diverse audiences (SILO 4).

Feedback

In accordance with University policy, results and feedback for this assessment will only be made available via the LMS after final grades are approved and released.

1. Cover page

Name your proposed business venture and include your full name, student ID, campus, class day and time and tutor's name.

2. Executive summary

Provide a brief summary of your report.

3. Table of contents

Create a contents table identifying the location of each section of your report.

4. Introduction and self-reflection

Introduction

• Introduce your proposed for-profit entrepreneurial venture.

• Explain your idea clearly so that first-time readers will understand your proposal.

• Cover important information such as product features, benefits or experiences and identify who and where the target customers are and what customer need, want or problem the venture is trying to address.

Self-reflection

• Reflect on your process of idea generation and screening.

• Comment on how you came up with the idea, what techniques and methods were used and any prototype/MVP developed.

5. Innovation and differentiation

Explain how your proposed business idea is innovative and identify what might differentiate your venture from the current oppositions or competitive offerings in the market.

6. Industry and competitive analysis

Provide an analysis of the industry and competition. Support your analysis and arguments with relevant secondary data and apply relevant frameworks/processes/models where possible.

7.Business idea evaluation

Use theDesign methodology frameworkcovered in Kuratko (2019, p. 140), or Kuratko (2024, p. 135) to outline the following for your venture:

• Proof of concept desirability: Is your venture desirable to customers?

• Proof of concept feasibility: Is your venture producible and functionally viable?

• Proof of concept viability: Is there sizable market or demand to produce viable financial outcomes?

8.Business Model Canvas

Include a completed Business Model Canvas for your proposed venture at the beginning of this section, then expand on the key elements of your Business Model Canvas using the suggested sub-headings (supporting your analyses and arguments with relevant secondary data and apply relevant entrepreneurial concepts/frameworks/theories where possible).

8.1. Customer segments
8.2. Value proposition
8.3. Customer relationships
8.4. Channels
8.5. Key activities
8.6. Key resources
8.7. Key partners
8.8. Cost structure
8.9. Revenue structure

9. Conclusion (optional)

Write a concluding paragraph or statement that succinctly summarises your report.

10. References

You should use a minimum of 12 references, including at least three (3) academic sources. Provide a reference list with full citations usingAPA7 format. All references must be in English.

11. Appendices (optional)

You may add any supporting documentation as an appendix, if required.