Marketing plan :Evaluation and recommendations for improvement
- Country :
Australia
Task
1. Provide an introduction to the marketing objectives from Assessment 2. (100 words)
2. Create a short implementation plan across components of the marketing mix for key launch decisions, considering how it would look and what should be done with respect to: (800 words)
- product/experience;
- promotions/evangelism;
- price/exchange; and
- place/every place.
3. Identify potential risks including critical sites of risk stemming from the implementation plan. (600 words)
4. Articulate a short PR response plan including proactive and reactive contingency for the identified risks. (300 words)
5. Propose a preferred budgeting method, including suggested forecasting metrics. (200 words)
6. Recommend reporting methods, data, and dashboards that could be used to assist in the implementation and management of this marketing plan. (250 words)
7. Conclude the report by detailing three key managerial takeaways to ensure the launch plan is successful. You must provide evidence to reinforce and support the feasibility of your implementation plan. (250 words).
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