MBG774 International Business Assignment

Case Study on the Internationalisation of Sims Metals

Case Study on the Internationalisation of Sims Metals

Note:

The case is based on publicly available information. The internationalization of Sims Metals into Indonesia is only hypothetical/and fictitious scenario, so it does not represent what the company is planning to do.

You are to search and read publicly available information on this case company for the purpose of your assignment. So, we would request you DO NOT contact the company directly, as there is no need to do so. There should be lots of available information. Please ask your UpGrad teaching assistant should you have any questions, and they can forward questions to Deakin Faculty.

Sims Metal Management/Sims Metal Australia, a part of Sims Limited, is an Australian based global company, a leader in metals and electronics recycling. Sims Limited is a publicly listed company on the Australian Securities Exchange (ASX) under the code SGM. It is one of the largest collector, processor, and supplier of recycled metal in Australia.

Sims Limited is a locally owned public company, deriving its revenue from the recycling of ferrous and non-ferrous metals and electronics. The company has approximately 4,000 employees and operates in Australia, New Zealand, the United States of America, Canada, Papua New Guinea, and the United Kingdom. The company is administered from its registered office in Mascot, New South Wales (IBIS World, 2024)

Sims Metal Management was founded in Sydney, Australia in 1917, by Allbert Sims, a recycled metals dealer. Today, Sims Metal Australia has grown to be the leading collector, processor and supplier of recycled metal in Australia. Through a network of 30 physical locations in operation, servicing all states and territories in Australia, Sims Metals processing capacity, including five fragmentisers, shears, balers and granulating plants, adhering to proper environmental and quality standards, they produce products that are recognized and sought around the world. Sims Limited has constructed a network of processing facilities, to fully support metal and electronics recycling in the Australasia region (Sims Metal Australia, 2024)

These processing centres, process an excess of 1.5 million tonnes of material per annum. Sims Metal Management Australia has proven to be able to deal with a wide range of services including material handling and logistical solutions to industry, both large and small, government and the public, to support effective metal scrap recovery.

Sims Metal Management Australasia provide solutions to customers both in local and regional recycling, in Papua New Guinea and New Zealand (Sims Metal Australia, 2024).

As of FY21, Sims Limited reported impressive financial results:

Sales revenue: AUD $5,916.3 million

Statutory EBIT: AUD $314.0 million

Underlying EBIT: AUD $386.6 million

Source: August 17, 2021, ASX & Media Release, (ASX: SGM, USOTC: SMSMY), Sydney, NSW, Australia

For the purpose of this assignment, we want you to take the position that Sims Metal Australia believes that Indonesia would be an interesting market to consider for foreign expansion. After all, Indonesia is one of Australias major regional trading partners, ranked 13th largest two-way trading partner by value ($26.2 billion) and our 9th largest export market ($15.7 billion) in 2022-23, Indonesia is expected to play an even more important role in terms of strategic collaborations beyond trade between the two nations (DFAT, 2024).

Sims Metal Australia is looking for innovative ideas about how to enter and manage in the Indonesian market given its strategic location in Asia and its potential for scrap metal recycling in meeting the demands of the Asian markets, in face of the growing global concerns of sustainability.

You belong to an International Business Management Consultancy firm that specialises in providing international business development services to companies wishing to expand to foreign markets. You have been engaged by Sims Metal Australia, to firstly analyse the Indonesian country profile/market environment from the perspective of Sims Metal Australia (Assessment 1), and then develop a strategy & entry mode plan for Sims Metal Australia (Assessment 2) into Indonesia. You have been engaged as consultants to advise Sims Metal Australia, on how it should venture into Indonesia.

114300030670500

References

Sims Metal Australia (2024) Sims Metals Australia - About us. [Online]. Available at https://www.simsmm.com.au/about-us/ Accessed 20 June 2024.

Sims Limited. (2021) Sims Limited Announces Fiscal 2021 Full Year Results [Online]. Available at

https://www.simsltd.com/press-releases/sims-limited-announces-fiscal-2021-full-year-results/ Accessed 20 June 2024.

Australian Government Department of Foreign Affairs and Trade. (2024) Indonesia country brief [Online]. Available at https://www.dfat.gov.au/geo/indonesia/indonesia-country-briefIBISWorld. (2024) Sims Limited - Company Profile Report [Online] Available at

https://www.ibisworld.com/au/company/sims-limited/Management Discussion Paper (Individual) 2500-words

A Country Profile Report/Management discussion paper that outlines the key country factor considerations a business will face when they internationalize to a foreign country. Firstly, you will need to decide on a theoretical framework to organize your paper, as a suggestion you could try the CAGE framework. Drawing on the course 1 materials especially in relation to Culture and the Political, Economic and Legal Environment topics and your chosen theoretical framework, you will need to collect country information regarding the specified country in the case to develop a country profile. To create this country profile, you will collect country information from reputable sources such as government fact sheets, international institutional websites (i.e. the World Bank, United Nations, World Economic Forum, WTO etc.) or reputable organizations such as Economic Intelligence Monitor, KPMG, Ernst & Young, Accenture and Deloitte Doing business reports.

Your assignment should cover the following (Part A includes points 4, 5, 6, and 7, and Part B includes points 8 and 9):

Title page: Assignment, Name and student ID (not included in the word count)

Executive Summary: Provide an executive summary of 1 page (not included in the word count)

Introduction: Provide an introduction of what you are doing in the report (200 words)

Cultural Factors: here you should cover the key cultural values that are important when doing business in the country, impact of religion, language, and Hofstedes cultural values (400 words)

Political Factors: here you should cover the political system that operates in the country, key information about key political parties/next election, political risk, and corruption, and whether there is political support for your business (400 words)

Legal Factors: here you should cover the type of legal system used, key laws around setting business in the country, whether foreigners can own a business/land or not, protection of intellectual property (400 words)

Economic factors: here you should collect trend data (previous 5 years and forecasted) on key economic data for example GDP, GDP growth, GDP per capita, inflation, unemployment (400 words)

Critiques of the different approaches to pursuing international business opportunities, that incorporate social, sustainability and cultural considerations and provide an analysis of the identified approaches to a nominated case study (500 words)

Recommendations: Students should conclude their assignment, with articulating the key recommendations that they identified in their research, and make a determination: should the business consider market entry into this country? (200 words)

References - You should have about 15-20 references, (not included in the word count)

So, what makes a good quality assignment:

a. Its based on good quality research and your ability to present a vast amount of information succinctly and in a convincing way.

b. You need to have an overall organizing framework to present your work.

c. You have good quality sources of information (government fact sheets, international institutional websites (i.e. the World Bank, United Nations, World Economic Forum, WTO etc) or reputable organizations such as KPMG, Ernst & Young, Accenture and Deloitte Doing business reports), **please dont use Wikipedia or dubious references, or no name references from strange websites**).

d. How well you use these resources support to your arguments.

e. Your information is realistic, relevant, and would be useful for the company/person conducting international business.

f. You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

g. Your assignment has a low Turnitin similarity score, below 20% (excluding references/sources, and direct quotes), and there are no instances of your writing matching to other sources.

h. You must write in your own words, and NOT copy exactly what the sources are saying. This means you need to paraphrase. This is important, as if you copy directly what the sources are writing about, then you will be engaging inplagiarism, which has serious academic penalties at Deakin University, including failure of the assignment. Please read this website on Academic Integrity (https://www.deakin.edu.au/students/studying/academic-integrity)

i. Your final paper doesnt exceed 2500 words in total.

j. Your paper should be typed, double spaced, 12-point font, and has headings (further information on the paper format is provided below)

Always ensure that your final submitted assessment is your own work, creation, and analysis. Where you have used generative AI (genAI) in developing your assessment (for example, in the development of ideas, problem solving, data analysis, significant writing feedback) you should acknowledge your use of genAI. It is essential that you provide details about where and how you have used it. Please refer to the Deakin guidelines on the use of generative AI.

https://www.deakin.edu.au/students/study-support/study-resources/artificial-intelligence

Submission Instructions

You must keep a backup copy of every assignment you submit,until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced,you will need to submit your backup copy. Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.

Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. Day means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.

Hurdle requirement: a student can pass the unit with a total mark of 50% provided each assessment has a mark of 40% or more.