Organisation's Strategic Marketing Planning - Depth and Relevance of Analysis - Business Assignment Help
Assignment Task :
Marking Criteria The purpose of this assessment task is to gather and manage information to provide an organisation a clear understanding of its competitive-market
environment. This situation will assist the marketing manager in decision-making in regard to the organisation's strategic marketing planning.
Each student is to choose a local (i.e. NOT a multi-national corporation) organisation operating in the Australian market and conduct four competitivemarket analyses in relation to that organisation. (Students are recommended to choose an organisation of which they are/have recently been a customer.)
The four competitive-market analyses include:
1. The changing (macro) marketing environment;
2. Customer analysis;
3. Competitor analysis; and
4. Understanding the organisational resource base
Part 1 will be marked against the following criteria:
- Depth and relevance of analysis, and Research and analysis provides an up-to-date evaluation of the Macro-environment.
Part 2 will be marked against the following criteria:
- Depth of analysis, research and analysis provides an up-to-date evaluation of an organisation’s competitive marketing environment and professional written
- expression
- Research and analysis provides an up-to-date evaluation of an organisation’s competitive marketing environment.
- Depth and relevance of analysis.
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