Subject 2022-S2-OL-MGM3107 Strategic Management in Tourism and Hospitality
Subject 2022-S2-OL-MGM3107 Strategic Management in Tourism and Hospitality
My Venue is TGI Fridays fountaingateASSESSMENT TWO: PART A - FIRM SELECTION STRATEGIC DETERMINATION - SWOT ANALYSIS - Recorded PRESENTATION - 30%Task Length: Presentation Not more than 15 Slides in details as per slide instruction
The template is already shared and provided
Task Type Individual
A due week and the submission deadline Week 6 - Sunday 28/08/2022 - 23:59
Value Recorded Video Presentation 30%
Not more than 10 minutes
No Bullet Point
Only Relevant writing
Students will report on a case study of aTravel andTourism, Accommodation or Hospitality (Food and Drinks) organisationof their choice. Our chosen organisation must have a website presence with substantial customer reviews. The presentation will cover the 4 main points and relevant sub-points as per the suggested framework detailed in theTask Requirementsbelow. You must participate and authenticate your identity during this not more than 10 minutes presentation.
Students will be presenting in the zoom class using PPT Slides and covering the aspects of presentation and co-relating the discussion by providing examples based on hands on experience and knowledge.
Students will also be required to submit a Video Presentation (PowerPoint)of Zoom Recording and a summary of the report in the power point and relevant notes (Not more than 500 words). You must ensure thisnote must be aligned to your report discussionfor the maximum outcome.
Check the following structure toselect your business within the industry:
General Area Industry - Accommodation | Food & Drinks | Travel and Tourism
Specific Business - Accommodation - Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB - Time-SharingOR
Specific Business - Food & Drinks - Restaurants Catering | Bars & Cafs | Nightclubs | Tea & Coffee ShopsOR
Specific Business - Travel and Tourism - Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline
Task Description
1. A very brief overviewof the firm and its product or service and target market
2.Positioning Map.Using a positioning map, students will identify and map the relative positions of the key competitors, competitive advantage of your chosen business.
3.Vision, Mission Statement & Goals:How do these statements relate to the nature of their business? Mentioned your current Vision, Mission and Goals of your business
4.Unique differentiating features.Highlight the unique features of your products/services, particularly what is going to make and stand out above the rest.
4.1 Recommend at least 2 unique ways your selected business may offer to control mental health and anxiety during COVID-19 as client attraction
5.Advertisement and PromotionHow the product /service are advertised/promoted
5.1 What is your recommendation to improve the advertisement /promotion to improve the profit of the company in the covid situation.
6. Conducta SWOT analysis; Identify 3 Strengths, 6 Weaknesses, 3 Opportunities and 3 Threats
7. Complete aPESTLE analysis-
7.1 What environmental trends do we need to be aware of, and take into consideration, as we think about our future strategic direction? This could include economic, political, legal, environmental, social, or technological changes which will or are impacting the hospitality industry
7.2 What are the greatest areas of needs for our clients/our community? Do you foresee this changing in the next five years?
7.3 What are the opportunities for the business to make a bigger impact?
7.4 COVID-19 aftermath in reflection to the government restriction/political decision in the hospitalityindustry
7.5 New lifestyle and holiday pattern: demographic analysis the most relevant
Before starting on the assignment,students will need to discuss their chosen organisation with their lecturer to ensurethere is no duplication. (subject to approval if any duplication)
Business selection will be complete onFIRST COME FIRST SERVE BASIS. You are not allowed to prepare an assessment on any business to avoid duplication.
TASK REQUIREMENTS
1. The organisation to be used for the report must be agreed upon by the lecturer. After discussion with the lecturer, every student mustemail a written requestwith (1) the name of the organisation, and (2), their reason for choosing this organisation to the lecturer.
Due to convenience, it is expected that you will select the business as per your CHOICE, i.e.,you can
select a business from Australia or your home country.
2. The lecturer will reply to the email as confirmation of approval for the organisation being used in assignments 2 and 3.
An engaging, clear and concise report will be critical to attaining good marks. The analysis of the organisation must besupported with relevant quantitative data, websites and scholarly articlesto show a clear understanding and analysis of the relevant issues.
Assessment Criteria: Students should demonstrate the ability to
1.Make appropriate use of the concepts of strategic management in the written form
2.Critically evaluate theoretical positions, and identify strengths and weaknesses of a given strategy/organisation
3.Clearly demonstrate linkages between factors in the internal/external environment and current business strategies and issues facing a current real-time case organisation
4.Develop a strong, credible argument
5.Communicate complex information clearly and succinctly in the written forms
6.Develop a strong, credible argument
7.Demonstrate research skills and the use of appropriate strategic management literature
Estimated Student Workload:8 to 10 hours
SeeSeparate Marking Guidefor detailed marking allocation
Links to Subject Learning Outcomes:Learning outcome 1, 2, 3 are assessed in this task.
Submission Details:Submissions must be online on the LMS portal.
Feedback and Return of Work:Feedback and marks will be provided via Turnitin in the LMS within two weeks of submission
STUDENT NAME: STUDENT NUMBER:
Criteria High Distinction (80% - 100%) Distinction
(70% - 79%) Credit
(60% - 69%) Pass
(50% - 59%) Fail
(0% - 49%) Score Weight
(Marks)
Presentation Delivery: Comprehensiveness of presentation;
Clarity, detail and organised/timely presentation;
Fluency and language/expression relevance;
Eye contact and body language for effective presentation;
Interaction between presenters and audience
Detailed, comprehensive and articulate;Clarity, detail and organised/timely;Fluency and language/expression relevance;
Eye contact and body language for effectiveness;Interaction between presenters and audience Effective comprehensive;Clarity, detail and organised/timely;Fluency and language/expression relevance;
Eye contact and body language for effectiveness;Interaction between presenters and audience Detailed
Clarity of detail - organised/timely presentation;
Fluency and language/expression relevance;
Eye contact and body language for effective presentation;
Interaction between presenters and audience Adequate in terms of comprehensiveness clarity, detail and organisation of presentation;
Fluency and language/expression relevance;
Eye contact and body language for effective presentation;
Interaction between presenters and audience Not adequate; Limited comprehension / lacks clarity, detail and organisation of presentation;
Fluency and language / expression relevance;
Eye contact and body language for effective presentation; interaction between presenters and audience limited 10
Content of Presentation:
Critically evaluate theoretical position of a current, real-time case through independent research; Uses models of strategic analysis to clearly identify the range of internal and external business/management issues facing case organisation;
Clearly demonstrates linkages between factors in the internal and external environments;
Comprehensive, critical evaluation of the theoretical position of a current, real-time case; models of analysis used to clearly identify the internal and external business/management issues;
Clearly demonstrates linkages between factors in the internal and external environments; Effective comprehensive, clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues;
Demonstrates linkages between factors in the internal and external environments; Detailed - clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues;
Demonstrates linkages between factors in the internal and external environments; Adequate in terms of clear and relevant evaluation of the theoretical position of a current, real-time case; models of analysis used to identify the internal and external business/management issues;
Sufficient demonstration of linkages between internal and external environments; Not adequate; Limited comprehension / lacks clarity, detail and organisation of presentation; 10
Demonstrates ability to identify and evaluate resources, capabilities, competencies and competitive advantage of a business/ organisation;
Investigates the principles, theoretical application and practical implication of strategic management. Makes appropriate use of the concepts of strategic management in oral and written forms. Extended Abstract Identified, evaluated resources, capabilities, competencies and competitive advantage
Developed a strong credible argument on an alternative scenario based on evaluation and highlighted practical implication of this new business/management concept that emerged as a result of this application Effective Identified, evaluated resources, capabilities, competencies and competitive advantage
Developed a credible argument highlighting an alternative scenario/application that may complement and have practical, positive implications and that have emerged as a result of this application Detailed identification, evaluation of resources, capabilities, competencies and competitive advantage
Developed argument highlighting specific factors related to the application and practical implication of strategic management and business/management concepts that were identified Adequate in terms of identification, evaluation of resources, capabilities, competencies and competitive advantage
Highlights specific factors related to the application and practical implication of strategic management and business/management concepts that were identified Not adequate; Limited in terms of identification, evaluation of resources, capabilities, competencies and competitive advantage
Weak argument related to the application and practical implication of strategic management and business/management concepts that were identified 10
Articulate, logical thought, applicable to the case;
Communicates complex information clearly and succinctly in oral and written forms
Develops a strong, credible argument
Demonstrates research skills APA Style Comprehensive and in-depth logic and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context
Effective logical and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context
Detailed - logical and applicable to case; Communicates complex information succinctly in oral and written forms; argument is credible; demonstrates evidence of research and context
Adequate in terms of logic and application to case; Communication of information and succinctness in oral and written forms; argument demonstrates evidence of research and context
Not adequate; Limited logic and application to case; Communication is unclear and lacks succinctness in oral and written forms; undeveloped argument and limited / inappropriate research
10
Late penalty Marks awarded 40
COMMENTS:
ASSESSMENT THREE: FINAL REPORT SWOT OUTCOME STRATEGY FORMATION STRATEGY IMPLEMENTATIONTask Length: 2000 words (Allowable range +/-10%)
Task Type Individual
A due week and the submission deadline Week 11 - Sunday - 02/10/2022 - 23:59
Value Written Report - 40%
Task Description
a.This is an Individual written Assessment and its a continuation of yourassessment 2, on the same chosen business. You are not allowed to change any report business at this stage.
b.Based on the SWOT analysis, from the listed 6 weaknesses, identify three critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two business issues, i.e., why are these issues critical to the chosen business?
c.In the next part, the student will work creatively to suggest optimal solutions for the three issues identified in the previous section of this report. These solutions should be briefly explained: not just as bullet points.
d.The Student will then select three solution for each of the three issues and justify why the solution is strategic to the organisation and explain its implementation and implications for the brand image of the organisation and the companys triple-bottom-line (profit, social, environment).
e.The students need to explain practical application of the innovative idea/solution with example.
f.The students need to explain how the buying capacity of the consumers will improve in the contemporary environment because of improvements due to new solutions.
g. Explain how the application of Vaccination have made the situation stable and will lead to business growth and development in near future.
h. What change management strategies you will recommend for the organisation to follow in the next 2 years.
i. Providing 3 Articles for 3 Solutions suggested.
j.Self reflection summary
Assessment Criteria
Students should demonstrate the ability to:
1.Make appropriate use of the concepts of strategic management in written forms.
2.Clearly demonstrate linkages between factors in the internal/external environment and proposed future business strategies.
3.Propose and justify a clear set of future strategies for a current real-time case organisation.
4.Analyse the business environment and conduct a stakeholder analysis.
5.Assess the strategic position of existing tourism and hospitality enterprise, taking into account socio-cultural, economic and sustainability influences.
6.Communicate complex information clearly and succinctly in written form.
7.Develop a strong, credible argument.
8.Demonstrate research skills and the use of appropriate strategic management literature.
Estimated Student Workload:20 to 24 hours
SeeSeparate Marking Guidefor detailed marking allocation
Links to Subject Learning Outcomes:Learning outcome 3 and 4 are assessed in this task.
Submission Details:Submissions must be online on the LMS portal.
Feedback and Return of Work:Feedback and marks will be provided via Turnitin in the LMS within two weeks of submission.
