Business Strategy 2024 2029
Your Company
Business Strategy 2024 2029
International Strategy
Your Name & Student Number
Executive Summary
Summarise each of the sections, in a maximum of 200 words.
Table of Contents
TOC o "1-3" h z u 1.0 Introduction PAGEREF _Toc151719457 h 32.0 National Strategic Plan Review PAGEREF _Toc151719458 h 42.1 Internal analysis of your chosen company PAGEREF _Toc151719459 h 43.0 Key drivers to move to an international strategy. PAGEREF _Toc151719460 h 53.1 Why an international option is suitable for the company. PAGEREF _Toc151719461 h 54.0 Choosing an international Destination? PAGEREF _Toc151719462 h 64.1 Country comparison table PAGEREF _Toc151719463 h 64.2 PESTLE analysis for the chosen country PAGEREF _Toc151719464 h 64.3 Competitor analysis for the chosen country PAGEREF _Toc151719465 h 74.4 Target Market Availability PAGEREF _Toc151719466 h 74.5 How Transferable is your product service to the local market? PAGEREF _Toc151719467 h 85.0 International Strategy Overview PAGEREF _Toc151719468 h 95.1 Mode of Entry PAGEREF _Toc151719469 h 9What mode of entry do you recommend: PAGEREF _Toc151719470 h 95.2 Strategic Implementation PAGEREF _Toc151719471 h 9
1.0 IntroductionAn introduction to the report and the company.
This should draw on the information presented in assignment one.
2.0 National Strategic Plan ReviewSummarise what you recommended that the company do moving forward in assignment. If necessary, amend your work based on feedback from assignment 1
Remember to demonstrate your understanding of strategic theory from the textbooks on the reading list online.
2.1 Internal analysis of your chosen company
This should relate back to the information you presented in assignment one. Briefly summarise the key strengths and weaknesses in relation to the company. With particular consideration of:
2.1.1 Resources & core competences
2.1.2 Organisational performance
2.1.3 Product/service evaluation
This should draw on the information presented in assignment one. Remember that you will need to research from multiple perspectives, not just what the Companys website suggests!
3.0 Key drivers to move to an international strategy.Brief description of the push or pull factors to go international as an organisation. This is to show an understanding of the key theories.
Remember to demonstrate your understanding of strategic theory from the textbooks on the reading list online.
3.1 Why an international option is suitable for the company.
Which of the factors identified in section 3 is applicable to the organisation.
Relate this back to the strengths and weaknesses of the organization that you identified in assignment one?
How will their strengths allow them to develop internationally?
Are there any weaknesses they will have to overcome to be successful internationally?
This should be developed from the information presented in assignment one and section 2.1. You should not be introducing new material here but using what you already have to consider international expansion.
4.0 Choosing an international Destination?Identify three countries that you think would make a good destination for the company to expand into. Why have you chosen these three for your initial analysis?
Do not randomly choose three countries! try and think of countries where the level of growth is high nationally or where you think the product or service may be suitable or a country that has similar characteristics to countries where the organisation may already have an operational presence. Support this with citations that show you have researched possible choices.
4.1 Country comparison tableIdentify three countries that your organisation could expand into. If they already have an international presence find three others. Find the information listed below for each of your chosen countries. Add extra rows for information that you think would be useful for comparisons.
Country A Country B Country C
Population size GDP per capita % of working popnCorruption index Value of leisure sect Average salary Unemployment [Add rows] Discuss the key takeaway points from the above table and conclude this section by justifying why your chosen country has won out.
4.2 PESTLE analysis for the chosen country
Using the information in the table above chose the country which is most attractive and justify your choice. Using the PESTEL framework expand on the points above using a wide range of data and sources in relation to that country that Identifies the key opportunities that moving into that country would provide for the organisation and also what the likely threats would be if they were to do business there.
4.2.1 Political environment
4.2.2 Economic environment
4.2.3 Socio-cultural environment
4.2.4 Technological environment
4.2.5 Environmental environment
4.2.6 Legal environment
4.3 Competitor analysis for the chosen country
Having Identified the country who are the main competitors for your product or service in that country? Is competition high or low? Is the existing competition from local or global businesses?
4.4 Target Market Availability
With support from available sources
4.5 How Transferable is your product service to the local market?
Would you need to make changes to the Brand?
The service offer?
Do you have the marketing expertise necessary to move in that area?
5.0 International Strategy Overview5.1 Mode of Entry
What mode of entry do you recommend:
Simple Export.
Local partnership Joint Venture.
But what are you offering the partner?
What is the partner offering you?
Take over a local company?
5.2 Strategic ImplementationIn order to be successful in the new location
What are the key steps the organisation will need to take?
Are there resources they need to acquire?
Are there capabilities they need to develop?
