Developing an E-Business Strategy: Categorization, Market Segmentation, and CRM Analysis for a Digital Business
- Subject Code :
EBUS3001
- University :
The University Of Newcastle Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
RUBRIC
| Criteria | Fail | Pass | Credit | Distinction | High Distinction |
|---|---|---|---|---|---|
| E-business categorization (600 words) | Little to no justification of business type. Poor or no discussion of e-business types or suitability. | Basic justification of business type. Some mention of e-business types and limited link to suitability. | Reasonable justification of business type. Clear discussion of e-business types and general suitability. | Strong justification of business type. Well-structured discussion of e-business types and suitability. | Comprehensive and insightful justification of business type. Sophisticated and well-integrated discussion of e-business types and suitability. |
| Market segmentation (1000 words) | Poor or missing explanation of segmentation models. No application to chosen business. | Basic explanation of segmentation models. Limited application to chosen business. | Reasonable explanation of segmentation models. Clear application to chosen business. | Strong explanation of segmentation models. Well-reasoned and applied to chosen business. | Insightful and critical explanation of segmentation models. Excellent application to chosen business with sophisticated analysis. |
| Customer relationship management (CRM) (600 words) | Poor or missing discussion and evaluation of CRM options. No justification of choice. | Basic discussion and limited evaluation of CRM options. Limited justification of choice. | Clear discussion and evaluation of CRM options. General justification of choice. | Strong discussion and evaluation of CRM options. Well-structured and justified choice. | Comprehensive and sophisticated discussion, evaluation and justification of CRM options, supported by analysis. |
| Use of sources and referencing | No or poor use of scholarly sources. Referencing incorrect or missing. | Basic use of sources. Referencing attempted but contains errors. | Good use of relevant scholarly sources. Referencing mostly correct. | Very good use of a range of scholarly sources. Accurate referencing. | Excellent use of a wide range of scholarly sources. Flawless referencing in correct style. |
| Report structure and academic writing | Poor structure and unclear writing. Many grammar and spelling errors. | Basic structure and some clarity in writing. Several grammar and spelling errors. |
