Emerging Issues in Hospitality and Tourism HAT304
- Subject Code :
HAT304
Assessment1Information
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SubjectCode: |
HAT304 |
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SubjectName: |
EmergingIssuesinHospitalityandTourism |
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Assessment Title: |
TravellerTouchpoints |
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AssessmentType:Length: |
Individualwrittenanalysis 1000words(+/-10%allowablerange) |
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Weighting: |
30% |
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TotalMarks:Submission: |
100 Online |
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DueDate: |
Week4 |
Yourtask
Individually, you are required to write a 1000-word analysis to uncover potential issues in traveller touchpoints.
AssessmentDescription
This individual assessment aims to assess students ability to investigate travellers' touchpointsby identifyingcentralissuesinthetravellersjourneyandbeingabletodistinguishrelevantmotivational factors that underpin the central issues in the travellers journey.
AssessmentInstructions
The details of your hypothetical traveller scenario will be available to students by the end of Week 1 via the Travel Itinerary Generator button located in the Assessments tab on MyKBS. Once the scenario details are accessible, you are required to complete the following tasks:
- Conduct additional research to identify eight (8) to twelve (12) significant touchpoints in the travellers journey. Consider the entire travel experience, from the planning phase to post- journey reflection, and evaluate how the specifics of your assigned scenario may influence these touchpoints at different stages.
- Based on the identified touchpoints, analyse potential challenges or barriers a traveller (or group)inyourassignedscenariomightTheseissuescouldarisefromcultural,logistical, or situational factors unique to the scenario and must be thoughtfully explored for each touchpoint.
- Using the assigned scenario, examine the motivational factors influencing why the traveller
(s)wouldselecttheirdestination.Reflectontheinterplaybetweenthesemotivationsandthe challenges previously identified, analysing how certain motivations might contribute to the issues encountered along the journey.
You must use at least eight (8) sources of information. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the word limit). Wikipedia and other popular sites are not to be used.
EthicalUseofGenerativeArtificialIntelligence
The assessment tasks in this subject require you to demonstrate your learning, and while the use of generative artificial intelligence is not prohibited at Kaplan Business School, it is important to understand that information generated by GenAI tools, such as ChatGPT, Copilot, and DALL-E, may be unreliable, inaccurate, and incorrect.
Therefore, you must ensure you use these tools cautiously and only as an aid to help you find relevant sources of information or form an understanding of a concept or theory. In doing so, you must acknowledge GenAI use via appropriate in-text citation and referencing.
AssessmentSubmission
ThisfilemustbesubmittedasaWorddocumenttoavoidanytechnicalissuesthatmayoccurfrom an incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. MyKBSwillnotify youifthereisanissuewiththe submittedfile.Inthiscase, youmust contact your workshop facilitator via email and provide a brief description of the issue and a screenshot of the MyKBS error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible technical difficulties that may occur.
LateSubmissionofAssignments
Penalties will be imposed on late assignment submissions in accordance with Table 1 unlessapproval in advance has been granted.
Formoreinformation, pleasereadthefullpolicybyvisiting the following site:https://www.kbs.edu.au/admissions/forms-and-policies
AcademicIntegrityPolicy
KBSvaluesacademicintegrity.Allstudentsmustunderstandthemeaningandconsequencesof cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
- What are academic integrity and misconduct?
- What are the penalties for academic misconduct?
- What are the late penalties?
- How can I appeal my grade?
Theanswerstothesequestionscanbeaccessedathttps://www.kbs.edu.au/about-us/school-policies.
LengthLimitsforAssessments
Penaltiesmaybeappliedforassessmentsubmissionsthatexceedprescribedlimits.
StudyAssistance
StudentsmayseekstudyassistancefromtheirlocalAcademicLearningAdvisororrefertothe resources on theMyKBS Academic Success Centrepage. Further details can be accessed athttps://elearning.kbs.edu.au/course/view.php?id=1481.
GenerativeAITrafficLights
PleaseseethelevelofGenerativeAIthatthisassessmenthasbeendesignedtoaccept:
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TrafficLight |
AmountofGenerativeArtificialIntelligence (Generative AI) usage |
EvidenceRequired |
Thisassessment (?) |
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Level1 |
Prohibited: NoGenerativeAIallowed This assessment showcases your individual knowledge,skillsand/orpersonalexperiencesinthe absence of Generative AI support. |
The use of generative AI isprohibitedfor this assessment and may potentially result in penaltiesforacademicmisconduct,includingbut notlimitedtoamarkofzerofortheassessment. |
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Level2 |
Optional: YoumayuseGenerativeAIforresearchand content generation that is appropriatelyreferenced. Seeassessmentinstructionsfordetails. This assessment allows you to engage with Generative AI as a means of expanding your understanding,creativity,andideagenerationinthe researchphaseofyourassessment andtoproduce content that enhances your assessment. I.e., images.You do not have to use it. |
TheuseofGenAIisoptionalforthis assessment. Your collaboration with Generative AImust be clearlyreferenced,justasyouwouldreference anyotherresourcetypeused.Clickonthelink below to learn how to reference GenerativeAI. https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai In addition, youmustinclude an appendix that documents your Generative AI collaboration, includingallpromptsandresponsesusedforthe assessment. Unapproved use of generative AI as per assessmentdetailsduringthecontentgeneration parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above. |
V |
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Level3 |
Compulsory: YoumustuseGenerativeAItocompleteyourassessment. Seeassessmentinstructionfordetails. This assessment fully integrates Generative AI, allowing you to harness the technology's full potentialincollaborationwithyourownexpertise. Alwayscheckyourassessmentinstructionscarefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment. |
YouwillbetaughthowtousegenerativeAIand assessed on its use. Your collaboration with Generative AImust be clearlyreferenced,justasyouwouldreference anyotherresourcetypeused.Clickonthelink below to learn how to reference GenerativeAI. https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai In addition, youmustinclude an appendix that documents your GenerativeAI collaboration, includingallpromptsandresponsesusedforthe assessment. Unapproved use of generative AI as per assessmentdetailsduringthecontentgeneration parts of your assessment may potentially resultin penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessmentinstructionsinthesectionabove. |
HAT304Assessment1MarkingRubricTravellerTouchpoints30%
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MarkingCriteria (/100) |
F(Fail) |
P(Pass) 5064% |
C(Credit) 6574% |
D(Distinction) 75 84% |
HD(HighDistinction) 85 -100% |
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034% |
3549% |
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Traveller Touchpoint identification
/10marks |
You identified generic touchpointsdemonstrating a limited understanding of the travellers journey or the differenttouchpoints a person will encounter within the assigned traveller scenario. |
You identified generic touchpointsdemonstratinga developingunderstandingof the travellers journey and the different touchpoints a person will encounter within the assigned traveller scenario. |
You identified somewhat detailed touchpoints, demonstratinganadequate understanding of the travellers journey, and the different touchpoints within the assigned traveller scenario a person will encounter. |
You identified mostly detailed touchpoints, demonstrating a sufficient understanding of the travellersjourney,andthe differenttouchpointswithin the assigned traveller scenario a person will encounter. |
You identified detailed touchpoints demonstrating a proficientunderstandingofthe travellers journey, and the differenttouchpointswithinthe assigned traveller scenario a person will encounter. |
Youidentifiedextensiveand well-detailed touchpoints demonstrating an excellent understanding of the travellers journey, and the different touchpoints within the assigned traveller scenario a person will encounter. |
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Issuesanalysis
/35marks |
You described generic issues of the travellers touchpoints by demonstrating a developing ability to analysethehypothetical traveller scenario. |
Youidentifiedgenericissues in some or most of the travellers touchpoints by demonstrating a developing ability to analyse the hypotheticaltraveller scenario. |
Youidentifiedpotentialissues in some of the travellers touchpointsbydemonstrating anadequateabilitytoanalyse the hypothetical traveller scenario. |
You identified potential issues in most of the travellers touchpoints by demonstratinganadequate ability to analyse the hypotheticaltraveller scenario. |
Youidentifiedpotentialissues in all of the travellers touchpointsbydemonstrating a sufficient ability to analyse the hypothetical traveller scenario. |
You identified potential issuesinallofthetravellers touchpoints by demonstrating an ability to analyse the hypothetical traveller scenario critically. |
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Motives evaluation
/35marks |
You evaluated fictitious motivational factors of the travellers touchpoints by demonstrating a limited ability to search forrelevant information online andusingittosupportyour thinking. |
You evaluated generic motivational factors that underpin issues you previously analysed by demonstrating a developing ability to search for relevant informationonlineandusing it to support your thinking. |
You evaluated somewhat relevant motivational factors that underpin issues you previously analysed by demonstrating an adequate ability to search for relevant informationonlineandusingit to support your thinking. |
You evaluated mostly relevantmotivationalfactors that underpin issues you previously analysed by demonstrating an adequate ability to search for relevant informationonlineandusing it to support your thinking. |
You evaluated all relevant motivational factors that underpin issues you previously analysed by demonstrating a sufficient ability to search for relevant informationonlineandusingit to support your critical thinking. |
You evaluated all relevant motivational factors that underpin issues you previously analysed by demonstrating an expert ability to search for relevant informationonlineandusing it to support your critical thinking. |
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Format, in-text citations and referencelist,and ethical use ofGenAI
/20marks |
Your writing is disjointed and demonstrates limited structure, thought, and consideration for the intended audience, providingonlyafewin-text citations and a reference list, citing sourcesincludingGenAI-generated content, used for the assessment. |
Your writing is often disjointed but demonstrates some structure, thought and consideration for the intendedaudience,providing only a few in-text citations and a reference list, citing sources, including GenAI- generated content, used for the assessment. |
Your writing is fluent but not always connected, demonstrating an adequate structure, thought and considerationfortheintended audience, providing many in- text citations and a reference list, citing sources including GenAI-generated content, used for the assessment. |
Your writing is fluent, demonstrating sufficient structure, thought and consideration for the intendedaudience,providing many in-text citations and a referencelist,citingsources, including GenAI-generated content, used for the assessment. |
Your writing is fluent, demonstrating a comprehensive structure, thoughtandconsiderationfor the intended audience, providing thorough in-text citationsandareferencelist, citing sources, including GenAI-generated content, used for the assessment. |
Your writing is excellent, demonstrating a comprehensive structure, thought and considerationfor the intended audience, providing thorough in-text citationsandareferencelist, citing sources, including GenAI-generated content, used for the assessment. |
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FeedbackandgradeswillbereleasedviaMyKBS. |
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