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[Insert your business logo]

[Enter your business name]

Marketing plan

Date: Select a date[Use the italicised guidance throughout this template for help completing your marketing plan. You may wish to remove this text before you finalise your plan.]

Download the latest version of this template from www.business.gov.au/marketingplan

Key detailsRegistration details[Find out about business registrations and choosing a business structure]

Business name

Registered or proposed name. Date registered

Select date

State registered in Select state/territoryBusiness structure Select structureAustralian business number (ABN) Australian company number (ACN)

If a company. Contact detailsName Phone Mobile Email Address Online and social media detailsAddress/details

Website Select typeSelect typeSelect typeContents

TOC o "1-2" h z u Key details PAGEREF _Toc77760846 h 2Registration details PAGEREF _Toc77760847 h 2Contact details PAGEREF _Toc77760848 h 2Online and social media details PAGEREF _Toc77760849 h 2The business PAGEREF _Toc77760850 h 4Plan summary PAGEREF _Toc77760851 h 4Our vision PAGEREF _Toc77760852 h 5Our mission PAGEREF _Toc77760853 h 5Products and services PAGEREF _Toc77760854 h 5Expected demand PAGEREF _Toc77760855 h 5SWOT analysis PAGEREF _Toc77760856 h 6The market PAGEREF _Toc77760857 h 7Market research PAGEREF _Toc77760858 h 7The problem PAGEREF _Toc77760859 h 7Our solution PAGEREF _Toc77760860 h 7Our target market PAGEREF _Toc77760861 h 8Sales targets PAGEREF _Toc77760862 h 8The competition PAGEREF _Toc77760863 h 9Goals and actions PAGEREF _Toc77760864 h 10Goals for next year PAGEREF _Toc77760865 h 10Goals for the next 3 years PAGEREF _Toc77760866 h 10Marketing strategy PAGEREF _Toc77760867 h 11Product or service PAGEREF _Toc77760868 h 11Price PAGEREF _Toc77760869 h 11Place our sales and distribution channels PAGEREF _Toc77760870 h 11People customer management PAGEREF _Toc77760871 h 12People sales and marketing staff PAGEREF _Toc77760872 h 12Promotion and advertising PAGEREF _Toc77760873 h 13Marketing review PAGEREF _Toc77760874 h 13The finances PAGEREF _Toc77760875 h 14Expected sales PAGEREF _Toc77760876 h 14Marketing budget PAGEREF _Toc77760877 h 15Supporting document checklist PAGEREF _Toc77760878 h 16

The businessPlan summary

[Complete this section last so you can summarise your information from the rest of the plan.]

What our business does

The products or services we sell. Our target market Our unique selling point Our business goals

Our vision[Consider what you want your business to accomplish in the long term. What are your ultimate goals? Be passionate, powerful and inspiring.]

Our hopes, dreams and where we aim to go.

[Example: To be the go-to supplier of high quality, sustainable coffee in Australia and reduce environmental impacts through promoting sustainable shopping practices.]

Our mission

[Consider the purpose of your business and define what it does for your customers. What do you do, how do you do it and why do you do it?]

Who we are and why we exist.

[Example: We supply high quality, sustainably produced coffee for all coffee lovers to enjoy while minimising their environmental impact.]

Products and servicesWhat were selling.

Crows Fitness is focused to ensure the fitness for all by the introduction of high-intensity regime that consist up of various elements like gymnastics, sports, calisthenic. where people can purse their personal fitness goals and health.

Expected demandHow much of our product/service we expect customers will want to buy over the next year.

The expectation is to increase the sales by 15% as well as the brand awareness by 5% in the present financial year.

SWOT analysisOur business strengths, weaknesses, opportunities and threats.

Strengths

Whats good about our business. Strong social media presence.

Fastest growing with 8700 net locations internationally.

Regular upgradation of the staff, equipment and centres.

Availability of basic requirements like individual locker rooms and showers.

Updated equipment so that the need of the customers are met.

Weaknesses

Whats not so good about our business. Absence of a mobile application.

No concept of virtual training sessions.

Lack of Effective referral programme.

Organising events for the target audience.

Absence of collaboration ideas with other businesses like Protein brands, social media influencers.

Opportunities

External factors we could take advantage of. More Collaboration with other businesses and influencers.

After the end of the pandemic there needs to be virtual training sessions also for people who do not want to go to a crowded place.

More referral programmes need to be run. Those bringing references needs to be awarded accordingly.

Sponsoring of fitness and sports events will make the business more prominent.

There needs to be mobile application highlighting the daily workout target and achievements.

Threats

External factors that could cause problems for us. Rising Competition in the market.

Fading away of the innovative practices.

Changes in regulation causing the cancellation of license.

How well address each weakness and threatThe method to use the social media and the promotion of the business can reduce the weakness of the business. There needs to be a customisable application for the fitness business so that people can track their daily work-out through their watches, mobile phones or laptops. People these days prefer to carry their fitness centre. It means booking fitness sessions online can enable individual to connect with us from any corner of the world.

The marketMarket researchT The above figure shows the data collected from an advertisement on the monthly publication for health and fitness magazine for the potential customers who have shown interested in fitness programmes. A questionnaire method was adopted to obtain these outcomes. It shows that new people are more interested to join the work-out regime than those who are already a part of it.

The introduction of a more effective promotion system depicts that people are more inclined towards getting a referral bonus.

When the potential customers were asked about the pricing of Crow fitness business. People mostly said the pricing is not so favourable. They do not meet the needs of the people.

When the customers were quizzed about the accessibility of the business there was a very mixed reaction. In the initial part of the year a lot of people denied to it. But by March there were people who said that the fitness centres are quite accessible.

The business is very much popular in the social media platforms as is understood from the data collected above. It means most of the young people are aware of the business through social media. There needs to be the positive utilisation of this very fact by the implementation of digital marketing techniques and bringing on the innovation in this field.

The problemThere are very few options for people who are not going to the centres to get fit. Whereas a lot of people want to stay in their houses as well as stay fit.

Our solutionHow our business solves the problem our unique selling point. This is how well succeed in the market.

The people these days have still not come out of the shocks of the pandemic yet. This being the reason why there are a lot of people still not going out for work-out sessions. There is the rising demand for booking of virtual sessions by trainers. When trainer trains people online there is a feeling of being attended. This will increase the consistency of the clients. This will also keep them motivated. There needs to be introduction of a mobile application as well. So that if someone is unable to keep up with the sessions, they must have a track of their fitness journey themselves

Our target marketThe group of customers that we aim to sell our products or services to.

The target market consists up of people of 18-23 years of age belonging to Brisbane, Sydney, Melbourne CBD areas. People who are of individual income range $30,000- $70,000 most of who are belonging to the work force. Young people who are affluent in the use of technology and who are looking forward to have a healthy lifestyle. They have heard of Crows Fitness before, but have not yet tried it. They are highly motivated, ambitious, and upwardly mobile. They feel the need to always be productive in order to better their lives.

Sales targetsHow much we plan to sell over the next year.

[Example: We plan to sell 500 of our base product per month over the next year.]

The competitionThe top 3 businesses were competing against, what they do well and not so well. What well do differently to succeed in the market.Competitor name F45 Training Genesis World Gym

Strengths Customer Satisfaction Flexibility and Perks for the Customers The value for money is best

Weaknesses Little bit on the pricey side The Atmosphere of the business is not suitable There is no scope for customisation of product

What well do differently Effective customer feedback system Booking of virtual appointments Providing customisable products

Goals and actions[Try to make your goals SMART: specific, measurable, achievable, relevant and time-bound. For example, increase online coffee sales by 10% over the next 12 months.]

Goals for next year[Enter a goal] [Enter a goal] [Enter a goal]

Actions to achieve goal

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Due date

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Whos responsible Goals for the next 3 years[Enter a goal] [Enter a goal] [Enter a goal]

Actions to achieve goal

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Due date

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Whos responsible Marketing strategy[Read our marketing page to learn about the 5 Ps of marketing the product, price, place, people and promotion.]

Product or serviceWhere our products/services fit in the market. What makes them different from our competitors products/services.

Product/service Description Unique selling point

Taking virtual appointments Booking virtual sessions for the people who are not ready for joining the sessions. Price[Explain your pricing strategy and why you chose it. Does the price cover all costs such as staff, production and operations? Have you added a profit margin? What price will your target market bear? Do your prices account for any seasonal variations in costs?]

How we set the prices for our products/services.

[Example: Our coffee beans are sold at cost of production and distribution plus a mark-up of 50%. This ensures we remain competitive and make a profit.]

Place our sales and distribution channels[How will you deliver your product or service to customers? Think about your target audience when you decide on distribution channels.]

Channel Used for Details

Select a channel

[list product/service] [Example: Beans Online, 20% of sales]

Select a channel

Select a channel

People customer management[How will you maintain good relationships with your customers and keep them coming back? Will you have customer service standards? Check our Customers topic for more information.]

[Example: Well offer discounts to regular customers. Well let customers know about special offers and new products/services through an opt-in newsletter.]

People sales and marketing staff[List your existing or required sales and marketing staff.]

Role Name

If role is filled. Responsibilities

[Example: Sales manager.] [Example: Develop marketing plan, monitor sales and setting sales targets.]

Promotion and advertising[Choose channels that suit your target market. For example, social media use varies across different age groups. Learn about choosing the best channels to communicate with your customers.]

The channels well use to promote and advertise to our target customers.

Activity Channel Details Estimated cost Target date

[Example: Pre-launch promotion.] Select a channel

[Example: Well use regular Facebook posts to promote the product with discounts for our first 20 customers.] $ FORMTEXT

Select date

Select a channel

$ FORMTEXT

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$ FORMTEXT

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$ FORMTEXT

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Marketing review[Describe how youll regularly review the impact of your planned marketing activities. What were the results for the promotional period? What were your sales figures? How many new/repeat customers did you receive? How many visitors to your website?]

Marketing activity Date of review How well measure the impact Results

[Example: Pre-launch promotion.]

Select date

[Examples: social media hits, number of online orders] [Examples: new customers, increased demand, increased profit]

Select date Select date Select date The finances[Use your financial statements and forecasts to complete this section. For help with start-up costing, balance sheet, profit/loss and cash flow check our financial templates.]

Expected sales

[Describe your expected sales figures and any seasonal influences.]

Our expected sales for the next year.

[Example: Our expected sales for the 20XX-20XX financial year are $XXXX.]

Marketing budget[You can base your budget on the example below, use your own budget or ask your accountant for help. Figures include GST.]

Supporting document checklistAttached documents (where relevant):

Balance sheet forecast (including assumptions)

Cash flow statement forecast (including any assumptions)

Market research

Profit and loss forecast sheets (including any assumptions)

Staff resume/s