Marketing Ethics Debate MKTG301

MARKETING ETHICS DEBATE: INDIVIDUAL PREPARATION PLAN

Student Name:

Seminar Group:

Date of Debate:

Debate Topic:

Position (For/Against):

1. TOPIC ANALYSIS (Depth of Understanding)

1.1 Key Issues in the Debate Topic

Identify the main ethical and marketing issues raised by your debate topic (3-5 points)

1.2 Marketing Concepts and Ethical Implications

Outline the relevant marketing concepts and their ethical dimensions in this context

Marketing Concept 1:

Explanation:

Ethical implications:

Marketing Concept 2:

Explanation:

Ethical implications:

Marketing Concept 3:

Explanation:

Ethical implications:

1.3 Industry Context and Real-World Applications

Describe the industry context relevant to your topic and how it applies to real-world situations

Industry Context:

Real-World Applications:

2. RESEARCH SUMMARY (Application of Research)
   
   

2.1 Academic Sources

List and summarise at least 4 academic sources that support your position

Source 1:[Author(s), year, title, publication]

• Key findings:
• How this supports my argument:
  

Source 2:[Author(s), year, title, publication]

• Key findings:
• How this supports my argument:
  
  

Source 3:[Author(s), year, title, publication]

• Key findings:
• How this supports my argument:
  
  

Source 4:[Author(s), year, title, publication]

• Key findings:
• How this supports my argument:
  
  

Source 5:[Author(s), year, title, publication]

• Key findings:
• How this supports my argument:
  
  

2.2 Case Studies and Industry Examples

Detail at least 2 relevant case studies or industry examples that illustrate your position

Case Study/Example 1:[Name/Company]

• Summary:
• Key ethical issues:
• Relevance to debate:

Case Study/Example 2:[Name/Company]

• Summary:
• Key ethical issues:
• Relevance to debate:
  
  

3. MAIN ARGUMENTS (Argument Quality)
   
   

3.1 Opening Statement (1-2 minutes)

Draft a concise, impactful opening statement that clearly presents your position

3.2 Key Arguments

Develop 3-4 strong, logical arguments for your position, each supported by evidence

Argument 1:

• Claim:
• Evidence/Support:
• Connection to marketing principles:
• Anticipated impact:
  
  

Argument 2:

• Claim:
• Evidence/Support:
• Connection to marketing principles:
• Anticipated impact:
  
  

Argument 3:

• Claim:
• Evidence/Support:
• Connection to marketing principles:
• Anticipated impact:
  
  

Argument 4:(if needed)

• Claim:
• Evidence/Support:
• Connection to marketing principles:
• Anticipated impact:
  
  

3.3 Closing Statement (1 minute)

Draft a clear conclusion that reinforces your position and main arguments

4. COUNTER-ARGUMENTS & REBUTTALS (Response & Critical Thinking)
   
   

4.1 Anticipated Opposing Arguments

Identify 3-4 likely arguments from the opposing side and prepare rebuttals

Opposing Argument 1:

• Their likely claim:
• The weakness in their argument:
• My rebuttal:
• Evidence supporting my rebuttal:
  
  

Opposing Argument 2:

• Their likely claim:
• The weakness in their argument:
• My rebuttal:
• Evidence supporting my rebuttal:
  
  

Opposing Argument 3:

• Their likely claim:
• The weakness in their argument:
• My rebuttal:
• Evidence supporting my rebuttal:
  
  

Opposing Argument 4:

• Their likely claim:
• The weakness in their argument:
• My rebuttal:
• Evidence supporting my rebuttal:
  
  

4.2 Critical Questions

Prepare 3-5 challenging questions to ask the opposing side

5. DELIVERY PLANNING (Delivery & Presentation)
   
   

5.1 Key Phrases and Language

Note impactful phrases, professional terminology, and clear language to use during the debate

• Opening phrases:
• Transitional phrases:
• Response phrases:
• Closing phrases:
• Key marketing terminology to incorporate:
  
  

5.2 Time Management

Plan how to allocate your speaking time

• Opening statement: [time]
• Main arguments: [time allocation for each]
• Responses to opposition: [time]
• Closing statement: [time]

5.3 Presentation Notes

Strategies for clear, confident, and professional delivery

• Voice and tone:
• Body language:
• Eye contact and engagement:

6. DEBATE ETIQUETTE PLANNING (Debate Etiquette)

6.1 Professional Conduct Strategies

Note how you will maintain professionalism throughout the debate

• Listening approach:
• Respectful disagreement phrases:
• Handling challenging moments:

6.2 Constructive Contribution Plan

How you will contribute to a positive debate atmosphere

• Collaboration opportunities:
• Acknowledgment of valid points:
• Building on others' ideas:

7. REFERENCE LIST

Complete Harvard-style reference list of all sources cited

NOTES FROM TUTOR FEEDBACK (To be completed after discussion with tutor in seminars)

Remember: This plan must be submitted via Blackboard by Wednesday, April 9, 2025, at 1pm, and you must participate in the live in-class debate to receive a mark.